BEAUTY CARE

Gillette entering men’s hair care market

BY Antoinette Alexander

CINCINNATI Building on its brand equity and leveraging Procter & Gamble’s hair care expertise, Gillette is entering the men’s hair care segment with a seven-SKU line just for him, the company announced at National Association of Chain Drug Stores Marketplace in San Diego.

Gillette expects the line to hit $70 million in the first year and $200 million over the next five or so years.

The company believes that Gillette’s brand equity among men coupled with men’s increasing interest in health and beauty products will spell success for the launch.

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Milani gears up to launch 2009 product lines

BY Antoinette Alexander

LOS ANGELES Milani Cosmetics is gearing up for 2009 with a string of launches for lips, face and eyes.

For lips is the new Pretty Pair lipstick and lip gloss combo pack. The matched lipstick and lip gloss are packaged in a compact with a slide-out mirror for beauty mavens on the go.

Also for lips is the new Buzz Worthy lip gloss, which is infused with such ingredients as honey and pomegranate. This new collection is replacing the Glossy Tube lip gloss.

There’s also the new Lip Mixer. The lip gloss has three parts that, when applied to lips, adds dramatic color. The color, shine and shimmer lip gloss has reflective pearls, high shine polymers and conditioning color.

For face is the new Milani Minerals Veil Foundation in an airless pump format.

For eyes, Milani is launched a limited edition collection of its Runway Eyes eyeshadows that is expected to hit shelves around November or December.

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Bibb signed as latest Revlon brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has signed rising star Leslie Bibb as its newest brand ambassador, joining Elaine Irwin-Mellencamp and Marina Theiss who currently represent the Almay brand worldwide.

Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and Internet placements.

“One of the entertainment industry’s brightest young stars, Leslie will bring her classic beauty, ease and accessibility to a variety of different campaigns,” stated David Kennedy, president and chief executive officer of Revlon. “Her vivacious spirit is a perfect fit for the brand.”

Bibb was discovered in 1990 on the “Oprah Winfrey Show” during a nationwide modeling search with the Elite Modeling Agency. After spending subsequent years modeling around the world, she began her acting career and has been featured in such television shows as ER and Popular. Her film roles include “Talladega Nights: The Ballad of Ricky Bobby” and, more recently, this summer’s “Iron Man.” Her next film will be “Confessions of a Shopaholic.”

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