Gillette develops new men’s line
NEW YORK Gillette is expanding its portfolio with the launch of several men’s hair styling and personal care products.
To meet the needs of today’s men who want to look good but desire a simple and quick grooming routine, Gillette has developed a line of Gillette Styling products that will be available in February. The collection is comprised of six products including gels, hairspray and putties.
Also launching in February are the newly formulated Gillette Series Shave Gels and new Gillette Fusion Gamer. The razor features the technology and performance of the 5-Blade Gillette Fusion shaving system but with a new look. The three new Gillette Series Shave Gels have been formulated with advanced lubricants. Extra Comfort enhances razor glide; Cool Cleansing cools the skin; and Moisturizing hydrates the skin while shaving.
There’s also the new Gillette Clinical Strength Ultra Comfort anti-perspirant and deodorant, which is currently available.
Launching in May are two new Hydrating Body Washes. The new products include a Hydrator + Body Wash for Sensitive Skin and Hydra-Scrub + Body Wash, which uses power beads to help remove dry skin.
P&G rolls out Crest Whitestrips Advanced Seal
CINCINNATI Procter & Gamble has announced the introduction of its new Crest Whitestrips Advanced Seal, an adhesive formulation that temporarily molds the strip to users’ teeth.
“Because this revolutionary new technology allows for a great fit and seal, users can have the confidence to whiten anywhere, anytime. Whether you’re on the go, talking on the phone or drinking water, new Crest Whitestrips Advanced Seal allows you to go about your day without interruption, all while achieving your most beautiful, whiter smile,” stated Sunny Jain, associate marketing director, North American Oral Care at P&G.
The new strips feature four layers in one thin, flexible strip. A special outer layer holds the strip securely on teeth. A whitening layer delivers the same whitening ingredient used by professionals, while the inner mesh layer keeps the whitening ingredient firmly on teeth and prevents the gel from spreading to other areas of the mouth. The final release liner provides the strips with stable backing for easy application. The strips are to be worn for 30 minutes a day for two weeks.
Crest Whitestrips Advanced Seal have a suggested retail price of $45. Each kit contains 14 doses of whitening.
Beautology Brands, Daisy Fuentes unveil ethnic hair care line
CHICAGO Hair care company Beautology Brands is expanding its portfolio with the addition of the new Daisy Fuentes Style Pro line, an ethnic hair care line developed in partnership with the Cuban-American model and actress.
“Daisy has and continues to play an integral role in every aspect of the brand from formulations to packaging to advertising. She has a wealth of knowledge to share from her years of hands-on experience with the world’s top beauty and fashion experts,” stated Stuart Straus, CEOand president of Beautology Brands, which he founded in 2006.
The new paraben and sulfate-free collection is comprised of nine SKUs, including Smooth & Straight Conditioner and Shampoo; Curls & Waves Shampoo, Conditioner and Mousse; Ultra Deep Conditioner; All Day Hair Spray; Straightening Blow Dry Flat Iron Finishing Spray; and High Shine Finishing Spray. Prices range between $7.99 and $9.99.
In addition to the launch of the Daisy Fuentes Style Pro line, Beautology Brands is debuting in 2009 its Big Colour on the Charles Worthington London front. Big Colour has a dual benefit of volumizing plus color protection/enhancement.