BEAUTY CARE

Gillette celebrates moustaches with tour and donations

BY Barbara White-Sax

BOSTON — November is national moustache month — or Movember — and Gillette has kicked off its eMO’gency Styler Tour, a quest to help men master their most stylish Mo’s (moustaches).

The tour, which stops in New York City on Nov. 1, Chicago on Nov. 16 and Houston on Nov. 20, will provide complimentary curbside fine-tuning and styling services with Gillette’s Fusion ProGlide Styler, a 3-in-1 facial hair-styling tool that trims, shaves and edges.

André 3000 Benjamin will help kick off the tour in New York, and the best Mo’s captured throughout the tour will be featured on a billboard in Times Square in early December.

Since men’s health and prostate cancer is in the spotlight in November, Gillette is donating $1 to the Prostate Cancer Foundation for each Mo photo uploaded to Twitter during the month.

At the end of Movember, guys will be able to take part in one final Mo’ment of Truth challenge on Gillette’s Facebook page or Twitter where friends and fellow fans can vote on whether participants pictured should “Style It or Mo’ It Off?” 

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P&G to provide showers, personal care kits and portable power to those impacted by Hurricane Sandy

BY Michael Johnsen

UNION BEACH, N.J. — In partnership with the American Red Cross, beginning Nov. 6, the P&G Mobile Relief Center will be stationed in Union Beach, N.J., to provide showers, personal care kits, household products — including Bounty, Charmin, Tide and Dawn — and baby products, including Pampers diapers and wipes, to victims of Hurricane Sandy, Procter & Gamble announced Monday. This service will be free to all victims, responders and their families.

"We know that in the wake of a disaster, many of the simple things like clean clothes, a shower and making a phone call to loved ones become difficult," P&G stated. "In an effort to help restore a sense of normalcy, P&G people and our brands are joining together to help relief workers and families whose homes, clothing and personal items have been impacted and to help renew a sense of hope in a difficult time."

The Mobile Relief Center will be joining P&G’s Tide Loads of Hope and the Duracell Power Forward Fleet, which are both helping those in the affected areas recharge, reconnect and recover with mobile power and free laundry service.

In addition to mobile relief, P&G is focusing product donation efforts in the Brooklyn and Staten Island areas of New York and in Ocean and Monmouth counties in New Jersey. These counties encompass locations, including Brick and Union Beach, which were among those most affected by the storm.

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L’Oréal honors 10 women’s selfless community efforts with Women of Worth initiative

BY Melissa Valliant

NEW YORK — Beauty company L’Oréal Paris has recognized the charitable work of 10 women — including Montgomery County district attorney Risa Vetri Ferman, the cofounder of Mission Kids Child Advocacy Center — by distinguishing them as "Women of Worth" and giving them $10,000 each for their individual charities.

Every year for seven years, L’Oréal has embraced its slogan "Because You’re Worth It" by honoring 10 influential women through its Women of Worth initiative, which recognizes those who exemplify the spirit of the L’Oréal brand with their commitment to admirable causes. Ferman made the list because of her dedication to the Mission Kids Center, which supports victims of child abuse by helping them move forward. The organization works to ease the criminal justice system for victims, aids crime prevention and offers education outreach programs.

Between now and Nov. 21, people can visit WomenOfWorth.com to vote for one of the 10 honorees; the winner will receive an additional $25,000 for her charity and will be honored at an awards ceremony and dinner hosted by L’Oréal Paris and Hearst Magazines on Dec. 6 in New York City.

"The L’Oreal Paris family is incredibly proud to celebrate this year’s inspiring group of honorees," said L’Oréal Paris president, Karen Fondu. "These amazing women represent our brand heritage and philosophy, ‘Because You’re Worth It,’ by inspiring us all with their dedication and commitment to making a beautiful difference."

The other nine honorees include: Kate Bialo of Furniture Sharehouse; Sarah Cronk of The Sparkle Effect; Ida Johnson of United Neighbors; Lorraine Kerwood of NextStep Recycling; Catherine Meek of School on Wheels; Amy Paterson of My Little Waiting Room; Sandy Puc of Now I Lay Me Down to Sleep; Sue Runsvold of TurningWheels For Kids; and Olivia Stinson of PEN Pals Book Club & Support Group for Children of Incarcerated Parents.

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