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Giant to host Field Trip Factory’s Dietitian Summit

BY Allison Cerra

CARLISLE, Pa. — A health-and-wellness conference that brings together retail dietitians and nutritionists has tapped Ahold USA and its Giant Carlisle division as the event’s retail host.

Field Trip Factory’s third annual Dietitian Summit, which strives to generate awareness about the food industry’s commitment to consumer health, will be held next month at a Giant Super Food store in Willow Grove, Pa. About 40 retail dietitians and nutritionists are expected to attend the three-day conference.

Ahold USA and its supermarket banners, including Giant, provide customers with various health-and-wellness offerings, including an exclusive nutrition labeling system and Passport to Nutrition, a Web-based program designed to educate kids on nutrition and living healthy lifestyles in a fun and interactive way.

"We are very excited to work with Field Trip Factory to offer this to retail nutritionists across the country," said Shirley Axe, Ahold USA health-and-wellness manager. "Hosting the 2011 Dietitian Summit is a wonderful opportunity for Ahold USA to share and demonstrate our own health-and-wellness programs to others within the industry."

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Donations for Fresh & Easy’s Shop for Schools program nearly double

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy said its third annual fundraising program for schools garnered more than $1.3 million.

For every $20 spent at a Fresh & Easy store from Sept. 15 through Dec. 31, 2010, participating schools in the retailer’s Shop for Schools program received a $1 donation. In addition to collecting receipts, registered schools also could participate in Shopping Nights, which provided an opportunity to raise even more money.

Shop for Schools was launched as a pilot program in spring 2009, raising more than $130,000 for schools in California, Nevada and Arizona. Fresh & Easy brought the program back in fall 2009, raising another $670,000 for local schools.

Fresh & Easy said it will bring the program back in the fall.

"Shop for Schools is much more than just a fundraising program — it is a great way for us to connect directly with parents and teachers to work on the issues that are important for our neighbors," said Fresh & Easy CEO Tim Mason. "We are thrilled to see such an increase in participation and interest in the program this year, and we know next year’s program will be a success with even more partnership with our neighbors."

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The Little Clinic names new chief medical officer

BY Antoinette Alexander

BRENTWOOD, Tenn. ­— The Little Clinic has announced the appointment of Kenneth Patric as its new chief medical officer, providing medical oversight and management, and overseeing the development and implementation, of new clinical programs and initiatives for The Little Clinic on a national level.

"Dr. Patric brings both administrative and clinical experience to our company," stated Mike Stoll, CEO for The Little Clinic. "He understands the value of retail healthcare in today’s marketplace and will ensure that we continue to offer consumers an affordable, high-quality experience."

Patric joins The Little Clinic with more than 30 years of experience in the healthcare industry, including 15 years with Blue Cross Blue Shield of Tennessee where he began in 1994 as associate medical director and ended as VP and chief medical officer of Commercial Markets in 2009. He has most recently served as a staff physician at the Center for Family Medicine by Physicians Care in Chattanooga, Tenn.

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