BEAUTY CARE

Giant Eagle takes HBW to new heights

BY Michael Johnsen

You can’t be all things to all people, but you can be all things to one person. That’s the opportunity Giant Eagle is grabbing with the number of ways the Pittsburgh food-and-pharmacy retailer interacts with patients. 


“Our goal is to help those within our communities live healthier, longer lives,” Dan Donovan, Giant Eagle spokesman, told Drug Store News. “We look to do this in a number of ways … [through] initiatives, such as our health and beauty care business, in-store retail health clinics and our group of skilled dietitians.”


Giant Eagle opened the first of its health-beauty-wellness pilot tests — a new wellness format that helps bridge pharmacy and a more natural, wellness-oriented front-end — in 2009. That department, which boasts its own entrance and is opposite pharmacy, better positions the grocer as a preventive health resource.


Giant Eagle’s team of dietitians is headed by corporate nutritionist Judy Dodd — her group is responsible for answering any food and nutrition questions that one of Giant Eagle’s 3.8 million Giant Eagle Advantage cardholders may have.


In addition to boosting the mix of services available at Giant Eagle these days, the grocer also remains highly competitive on generic medication offerings. “It is also important that we continue to deliver great value to our customers, both with offerings, such as our $4 generic prescription program and our free antibiotic and diabetes medication initiatives, as well as by offering popular Fuelperks! rewards on many qualifying prescriptions,” Donovan said. In the summer of 2010, Giant Eagle began offering five commonly prescribed medications for the treatment of Type 2 diabetes — glimepiride, glipizide, glyburide, metformin and chlorpropamide — at no cost to patients. For that, the grocer was recognized by the American Diabetes Association with that organization’s Chairman’s Citation Award. Giant Eagle is the second recipient of the award.

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Vitabath breathes new life into product offerings

BY Antoinette Alexander

PHOENIX — Vitabath, a bath and body brand that dates back more than 50 years, is looking to attract a whole new generation of women with the introduction of 17 new body washes.

The brand’s revival will begin with the rollout of lime citron basil, exclusive to Costco, in June. This will be followed by the release of the 16-scent Vitabath fragrance collection in July.

"Our new body washes combine the trusted elements of the existing Vitabath brand — rich, nourishing lather and high-quality ingredients — with playful packaging and fresh fragrances, and are designed to provide affordable indulgence to a younger, highly savvy demographic," Vitabath CEO Richard Neill said. "All of our 17 new products offer busy young professional women a way to take some much needed ‘me time’ to relax and reinvigorate while nourishing their skin with vitamins and antioxidants."

Beginning June 1, Vitabath’s lime citron basil geleé exclusively will retail at Costco locations in 38-oz. bottles for $16.99.

Launching in July, the Vitabath fragrance collection includes 16 body washes retailing for $9.99 each. The fragrances include Spa Day, In Bloom, Fruit Fanatic and Cupcake Couture. This line will be available at Fred Meyer, Ricky’s NYC, Harmon Discount and Bed Bath & Beyond stores, as well as other locations.

Vitabath is manufactured and distributed by Rich Brands, formerly known as Esscentual Brands. Rich Brands was founded in 2007 and is based in Phoenix.

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Catalina Marketing boosts digital couponing business

BY Antoinette Alexander

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

Through the site, shoppers can access printable coupons, which shoppers can print from home; YourBucks offers; and, coming soon, digital coupons that can be added directly to a savings card.

YourBucks offers are exclusive to CouponNetwork.com. YourBucks Offers are dollars-off rewards shoppers can use like cash at their favorite store, according to the Web site. Current YourBucks offers include discounts on iTunes gift cards and GE Energy Smart or Reveal lighting products.

The tough economy coupled with the boom in daily-deal coupons from such companies as Groupon has helped fuel the growth of online couponing.

In a recent New York Times article on Coupon Network by Catalina, Susan Gear, group VP for digital at Catalina, said that while online coupons account for just 1% of all coupons distributed, they account for about 10% of all coupons redeemed.

Gear told the New York Times that Catalina had been considering a foray into the online coupon universe for some time. The idea began gaining steam after Catalina, in recent years, took such steps as offering coupons by mobile email and handling Target’s coupons section on its site.

To develop Coupon Network, Catalina consulted with retailers, advertisers and bloggers, according to the New York Times report. Gear noted that, going forward, Catalina also is considering initiatives like daily deals and group buying.

Catalina, however, isn’t new to the coupon business. The company tracks brand and store-level couponing performance data, and acquired two digital couponing businesses, E-centives and Collabrys, last year.

“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be used to motivate, enforce or drive new buying decisions,” Dick Buell, Catalina Marketing’s chairman and CEO, said last year. “Delivering relevant communications to the right audience, and measuring the performance of marketing spends, is at the core of all our business initiatives. We are excited about extending this level of shopper understanding and shopper value to the digital space for our consumer packaged goods, food, drug and mass partners.”

Click here to visit CouponNetwork.com.

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