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Giant-Carlisle sponsors childhood obesity forum

BY Alaric DeArment

CARLISLE, Pa.—Numerous strategies for combatting the epidemic of childhood obesity have emerged lately, but one could argue that among the most effective are those that happen where people get their food.

Giant Food Stores will convene a panel of local experts at one of its stores in Harrisburg, Pa., for its Giant’s Childhood Obesity Forum on Aug. 16. Giant, based in Carlisle, Pa., is owned by Ahold USA, the U.S. subsidiary of Dutch supermarket operator Royal Ahold. It is often known as Giant-Carlisle to distinguish it from the Landover, Md.-based Giant Food, also owned by Ahold.

Participants will include Giant in-store nutritionists, school nurses, health educators and medical experts.

Efforts like Giant’s are significant due to the scope of childhood obesity in the United States, which the Centers for Disease Control and Prevention estimates to affect 17% of children and adolescents ages 2 to 19 years.

"Healthy eating choices begin at the supermarket for many families, which is why Giant is committed to helping customers make healthy choices while shopping," Camp Hill, Pa., Giant in-store nutritionist Sylvia Warner said. "We offer a variety of nutrition classes, interactive lessons and health information in store and online to enable kids and adults to take an active role in achieving healthier lifestyles."

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hanilouB says:
Aug-17-2011 02:00 am

The usual understanding is that being overweight or overweight means there is a higher risk for health issues. Two brand new studies released today, however, call this conclusion into question. The study indicates that the Body mass index scale doesn't accurately predict health risk factors.

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Vita Coco introduces tropical fruit beverage

BY Allison Cerra

NEW YORK — Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

Vita Coco tropical fruit is an all-natural blend of coconut water, pink guava, orange, red dragon fruit and pineapple, the company said. Vita Coco Tropical Fruit comes in a bright magenta Tetra Pak carton featuring Rihanna’s signature to mark the collaboration. Rihanna also is the face of Vita Coco’s advertising campaign, which was launched in June.

Vita Coco Tropical Fruit is available at retailers nationwide in a 17-fl.-oz./500-ml serving size for a suggested retail price of $2.79.

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CDMA to host a product showcase for members in Philly

BY Michael Johnsen

NOVI, Mich. — The Chain Drug Marketing Association recently announced that the debut of its “Make More Money Table Top Show” will take place in Philadelphia from Sept. 23 to 24. The show will provide CDMA-member regional drug chains, regional drug wholesalers and independent pharmacies an opportunity to preview table-top displays of CDMA’s hot items, with items from various categories, including seasonal, health-and-beauty and soft goods, among others. 

This first-time event for the CDMA will be held in conjunction with the annual True Value Fall Market. The association also will be hosting a “Best of the Best” lunch on Sept. 23 and an “Idea Exchange” breakfast on Sept. 24.

CDMA has arranged an 11,000-sq.-ft. space to display selected products on behalf of suppliers. The show will showcase suppliers’ new product launches, promotional goods, counter-top displays, floor displays and clip strip opportunities. The designated area will include product samples, catalogs, sell sheets and order forms.

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