Giancamilli brings ‘Healthy Living’ to Rexall stores, customers
MISSISSAUGA, Ontario — As CEO of Katz Group Canada and its flagship Rexall chain, Andy Giancamilli has spearheaded a transformation of the company’s approach to drug store retailing and health-and-wellness merchandising. That renewal has spawned a new Rexall prototype store and a new approach to customer segmentation.
The renovation project, two years in the making, has yielded a dramatically different store design — dubbed the Rexall Healthy Living Pharmacy — that brings design innovation and cache to health-and-wellness retailing. Unveiling the new format last fall, Giancamilli said it shifts the emphasis from commodity and mass merchandising to preventive health and engagement with customers — both as patients in need of wellness and disease management solutions and as consumers looking for healthy alternatives in such areas as skin care, beauty and even snack foods.
The primary goal driving Rexall’s makeover “is to improve the health care of Canadians … and to help our patients and customers live a much healthier lifestyle,” Giancamilli told Drug Store News.
CVS’ innovations far from ‘Just the Basics’ with Bloom at helm
WOONSOCKET, R.I. — Looking for a merchant known for the ability to swiftly understand the big picture and move into action? Look no further than Mike Bloom of CVS/pharmacy.
This visionary merchant, who joined CVS as part of the People’s Drug Store acquisition in 1991 and was appointed SVP merchandising and supply chain in September 2009, is credited with giving rise to a number of concepts, including the “Life” store prototype initiative, which became the model for many other chain store makeovers. In more recent years, Bloom has had a significant hand in such innovations as the upscale Beauty360 format, as well as the Urban Cluster concept and a new private-label program.
In 2010, CVS took the wraps off its Urban Cluster store concept, which has a significant focus on consumables and is designed to be a convenient shopping destination for urban dwellers. Meanwhile, to take a leadership role in private label, the retailer has a brand new private-label program, Just The Basics, which represents a functional, value-priced, smart-simplicity positioning.
Health Mart’s Canning makes good on goal to help indies compete
SAN FRANCISCO — For some guys, it’s just in their blood. That’s definitely the case for Tim Canning — you can say he was born into this business.
Canning, 1-of-8 children of the late, great Fred Canning — who, as president and COO of Walgreens during the late ’70s and ’80s, led a major turnaround of the company — is no doubt making his father incredibly proud these days, as he leads McKesson’s 2,700-plus-strong Health Mart stores, the fastest-growing pharmacy franchise operation in America.
Canning’s mission: to help a growing cadre of independent pharmacy operators compete against the big chains by operating more efficiently, building closer patient relationships and capturing additional revenue streams. Five years ago, it was a collection of just a few hundred stores. Today, the company has built a broad menu of clinically oriented health-and-wellness services for its customers, as well as a range of capabilities that give it some of the national branding, marketing and purchasing strengths of a corporate-owned chain.
Two strong examples of Health Mart’s “big chain” presence are a multimillion-dollar ad campaign that debuted in January 2010 during the Super Bowl and the Winter Olympics, and the company’s annual Health Mart Healthy Living Tour, which visited 80 stores across 18 states last year.