Ghirardelli launches sweepstakes
SAN FRANCISCO Ghirardelli chocolate has kicked off its Million Moments of Timeless Pleasure sweepstakes, which invites consumers to share their favorite “Ghirardelli moment” for a chance to win a trip or one of thousands of chocolate prizes.
Select moments will be broadcasted at New York’s Times Square streamed live via an interactive Web site, Ghirardelli said. Now through Oct. 31, customers can enter their moment at www.ghirardellimoments.com and automatically be entered to win a trip to one of four world famous squares –– New York’s Times Square, Ghirardelli Square in San Francisco, St. Marks Square in Venice or Trafalgar Square in London. In addition to the free trip, customers also will be entered to win thousands of instant chocolate prizes, including bags of Ghirardelli Square chocolates and Ghirardelli gift baskets. One lucky person will win free chocolate for a year. Customers can enter a moment each day for even more chances to win.
The Everyday Squares stand-up bags, which contain 4.69 oz. to 5.32 oz. of chocolate, retail for approximately $3.69 and are sold at Walgreens, CVS/pharmacy, Rite Aid and other major retailers across the country.
E-smoking on the rise, report says
GAINESVILLE, Fla. Electronic cigarettes now are used by 1-in-4 smokers, claimed E Cigarettes National on Thursday, in a release touting the benefits of “e-smoking,” with much of the increased use occurring in the past year.
Tax burdens may be one strong indicator as to why the popularity of the electronic cigarette continues to grow, E-Cigarettes National stated. Calculating the actual cost of electronic cigarette use by the smoker shows another advantage. Some are making claims that the use of the e-cigarette cuts a smoker’s monthly bill down by 50% or more in relation to cost of tobacco cigarettes.
“[Consumers] love it because smokers are a lot smarter than the government and special interest groups give them credit for,” stated Tiffany Ellis of E Cigarettes National. “They see through the scare mongering and are seeing a difference in their wallets and purses after they make the switch, along with other benefits of making the decision to move over to electronic cigarettes.”
In the summer of 2009, the Food and Drug Administration issued a public warning regarding electronic cigarettes, stating the products contain carcinogens and such toxic chemicals as diethylene glycol, an ingredient used in antifreeze. “These products are marketed and sold to young people and are readily available online and in shopping malls,” the agency stated. “In addition, these products do not contain any health warnings comparable to FDA-approved nicotine replacement products or conventional cigarettes.”
The FDA has been examining and detaining shipments of e-cigarettes at the border and the products it has examined thus far meet the definition of a combination drug-device product under the Federal Food, Drug, and Cosmetic Act. The FDA has been challenged regarding its jurisdiction over certain e-cigarettes in a case currently pending in federal district court. The agency is also planning additional activities to address its concerns about these products.
P&G’s new Bounty product rolls across America
CINCINNATI Procter & Gamble’s new Bounty Huge Roll is on a journey to help those in need, with the paper towel brand pledging to make a $50,000 product donation to five local food banks nationwide with the help of consumers in local communities.
The Bounty Huge Roll is making stops in San Antonio, Texas; Grand Rapids, Mich.; Cincinnati; Natick, Mass., and North Bergen, N.J., and Bounty will donate the paper towels raised for the food banks in each local market at the end of the cart’s cross-country journey. At each stop, consumers who come out to see the Bounty shopping cart will be able to pick up coupons for the new Bounty Huge Roll to test in their own homes.
“Just as the new Bounty Huge Roll aligns with our commitment to provide consumers with huge value, our goal through this campaign is to make a huge difference in the lives of those in need,” said Chris Brown, Procter & Gamble marketing brand manager, Bounty. “Local food banks are critical to serving people in need in communities across the country, and our hope in pledging to raise $50,000 worth of paper towels, is to incite people into action so together we can make a difference.”