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Gerber gets green light from FDA to tout health claim

BY Alaric DeArment

FLORHAM PARK, N.J. — A milk formula for babies made by Gerber Products can reduce the risk of atopic dermatitis, and Gerber has the Food and Drug Administration’s permission to say so.

Gerber said Thursday that its Good Start milk-based formulas were the first and only infant formulas to meet the FDA’s criteria for a qualified health claim. The partially hydrolyzed formula may reduce a baby’s risk of developing atopic dermatitis in the first year.

“For healthy infants who are not exclusively breast-fed and who have a family history of allergy, feeding a 100% whey protein partially hydrolyzed infant formula from birth up to 4 months instead of a formula containing intact cow’s milk proteins may reduce the risk of developing atopic dermatitis throughout the first year of life,” the FDA’s official language read. “[The] FDA has concluded that the relationship between 100% whey protein partially hydrolyzed infant formulas and the reduced risk of atopic dermatitis is uncertain, because there is little scientific evidence for the relationship.”

Such groups as the American Academy of Pediatrics, the National Institute of Allergy and Infectious Diseases and the American Academy of Allergy Asthma and Immunology have said certain hydrolyzed protein infant formulas can reduce the risk of the condition, particularly in infants with a family history of allergy.

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Pepsi Retro returns to store shelves in Quebec

BY Allison Cerra

MONTREAL — PepsiCo Canada announced that its Pepsi Retro product, which made its appearance back in January in Quebec, has returned to store shelves for the summer.

Pepsi Retro is a nod to its 1980s packaging and features iconic retro graphics. Consumers will find Pepsi Retro in stores beginning this week in 355-mL cans, 12-pack cases and 591-mL bottles, Pepsi said.

Quebecers can celebrate the return of Pepsi with a 1980s-themed promotion, "Pepsi Retro presents Ton Meunier préféré," highlighting Claude Meunier, the star of Pepsi’s 1980s commercials, and his favorite Pepsi commercials on Facebook.

For more information, click here.

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HyDrive Energy introduces decaffeinated drink

BY Allison Cerra

RYE, N.Y. — HyDrive Energy is gearing up to debut its caffeine-free energy drink.

HyDrive Decaf is 100% caffeine- and taurine-free and contains 30 calories per 15.5-oz. bottle. The beverage is available in a Wild Peach variety.

HyDrive Energy products can be purchased in more than 30,000 retail locations in 44 states and retail for a suggested price range of $1.49 to $1.79 per bottle.

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