HEALTH

GeoPalz updates pedometer, activity-tracking software

BY Michael Johnsen

BOULDER, Colo. — GeoPalz on Tuesday instituted technical upgrades to its GeoPalz product and online activity-tracking program.

“Our main goal is to motivate kids and families to be active together, so we are proud to bolster the technical abilities of this product to more precisely and confidently track their steps," GeoPalz CEO Rich Schmelzer said.

GeoPalz evolved from 2D pendulum pedometers to version 2 3D Tri-Axis accelerometers, enhancing the technology for children and adults for easy motivation and activity monitoring. The GeoPalz V2 Tri-Axis accelerometers now feature shoe and hip location options to track 21 days of steps. They gauge MVPA (moderate to vigorous physical activity) points, and feature a built-in anti-cheat function with a unique daily alpha numeric code, internal clock and advanced calibration for accuracy. What’s more, GeoPalz new improved V2 models are water-resistant.

Available in 26 designs specifically designed for children ages 5 years and older, GeoPalz motivates families to be active by converting their steps into points for redemption of free activity-based products, sports equipment and outdoor toys at the GeoPalz website. GeoPalz V2 tracks 21 days of steps and vigorous activity points. To get the whole family moving, families can register together on the site using GeoPalz and pedometers from third-party companies.

The new products are shipping nationwide at a suggested retail price of $25.


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‘Modern Family’s’ Eric Stonestreet, Pepto-Bismol promote turkey drive on Facebook

BY Michael Johnsen

CINCINNATI — Procter & Gamble, through its Pepto-Bismol brand, is teaming up with Feeding America and "Modern Family" star Eric Stonestreet to launch its “Feast for All” campaign, the company announced Tuesday.

Through Dec. 1, consumers who visit Pepto’s Facebook will see Stonestreet displaying a photo of his prized Thanksgiving turkey. With every consumer who “likes” the photo of the turkey, P&G will help donate eight meals to Feeding America.

“Thanksgiving is one of my favorite times of the year — and one of the only days that it’s acceptable to change into sweatpants right after dinner,” Stonestreet said. “Since everyone should get to enjoy a good meal during the Thanksgiving season, I’ve teamed up with Pepto-Bismol and Feeding America to help many more people celebrate this year.”

“Every Thanksgiving, people know they can turn to Pepto-Bismol if they overdo it during their festivities. However, many Americans do not get the chance to partake in the festivities or even enjoy a decent meal,” Pepto-Bismol brand manager Stephanie Waugh said. “That’s why we decided to launch this ‘Feast for All’ campaign during this Thanksgiving season.”

Feeding America supplies food to more than 37 million Americans each year.

“We are grateful to Pepto-Bismol for its support in our effort to combat domestic hunger and its unique effort to get social networks involved,” Feed America president and CEO Vicki Escarra said. “Hunger is a constant issue nationwide, and the only way to overcome it is to band together as a community.”


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Nestlé updates Boost line with easy-grip, easy-open bottle

BY Michael Johnsen

FLORHAM PARK, N.J. — Nestlé Healthcare Nutrition on Tuesday launched an enhanced bottle design across its Boost Complete Nutritional Drink line that’s grip-friendly, lightweight and that features a no-foil, easy-to-open top.

"We listened to our Boost users to find out how to make their favorite drink even better," stated David Yates, Nestlé HealthCare Nutrition regional business head, North America. "This resulted in a delicious taste, a new bottle shape and easy to read package graphics that help explain the nutritional benefits of Boost Drink. We are delighted to roll out this next generation product to help meet the nutritional needs of older adults.


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