BEAUTY CARE

GeoGirl caters to Gen Z beauty mavens

BY Allison Cerra

NEW YORK — Walmart is looking to target little beauty mavens in their tweens with the launch of a new beauty brand dubbed GeoGirl, according to published reports.

GeoGirl, which is owned by Pacific World, will debut in February and reportedly will replace the Mary-Kate and Ashley beauty line at Walmart, according to reports.

The line is positioned as "the first complete collection of fun, informative, natural makeup and skin care for Generation Z."

The beauty collection is made with such natural ingredients as white willow bark, chamomile and lavender, and the packaging is recyclable. In addition, the company will donate a portion of the net profits to charity. Products in the line include TiSC body mist, QTPi mineral blush and J4G lip balm, according to reports.

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Gwen Stefani becomes latest face of L’Oréal Paris

BY Antoinette Alexander

PARIS — L’Oréal Paris has tapped fashion icon and rock star Gwen Stefani to be the brand’s new international face.

By joining the L’Oréal Paris family, Stefani will represent her own vision for beauty alongside such other representatives as Jennifer Lopez, Milla Jovovich, Diane Keaton, Beyoncé Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Julianna Margulies, Eva Longoria, Freida Pinto and Kerry Washington.

"Gwen’s unique personal style and vivacious spirit, together with her career accomplishments in both fashion and music, makes her an inspiration for women everywhere, and an exciting addition to the L’Oréal family," stated Karen Fondu, president of L’Oréal Paris USA.

Stefani, a composer, songwriter and singer, has been a member of the band No Doubt since they met in high school and began playing music in their garage. No Doubt has sold more than 30 million copies of its albums and the band has received many Grammy nominations and won two in 2003.

In 2004, Stefani released her Grammy-nominated side project Love. Angel. Music. Baby. In 2006, she released her second dance record, The Sweet Escape, and won the 2008 People’s Choice Award for favorite female singer of the year.

After wrapping up a sold out summer tour in 2009, No Doubt has begun recording their new album for release in 2011.

In the fashion world, Stefani has received acclaim for her two fashion brands: L.A.M.B. and Harajuku Lovers.

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Paul Walker named face of Davidoff Cool Water

BY Antoinette Alexander

PARIS — Coty’s Prestige division has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign that is slated to launch worldwide in July.

The agreement with Coty marks Walker’s first foray into the fragrance market.

"Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterize him," stated Francoise Mariez, SVP international European marketing licenses for Coty Prestige.

The American actor played Brian O’Connor in "The Fast and the Furious" films, and has acted in several other films, including Clint Eastwood’s "Flags of Our Fathers," "Eight Below," "Joy Ride" and "Takers." He will be seen next reprising his role of Brian O’Connor opposite Vin Diesel in "Fast Five," being released in the spring.

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