Generation Z likely won’t be the death of brick-and-mortar
- 57% of Generation Z prefer shopping in-store: Despite being digital natives, Generation Z prefer to shop in-store rather than online, and a slightly larger percentage of them compared to Millennials prefer to do so.
- Seventy-five percent of Millennials and Generation Z are willing to share personal data in exchange for a personalized experience.
- Sixty-three percent of Generation Z are active in at least one loyalty program. And 71% of Millennials are also active in at least one program.
- Generation Z consumers rank beauty and media & entertainment in the top five categories for loyalty programs.
- Loyalty programs provide a competitive advantage: The majority (64%) of both Generation Z and Millennials could be persuaded to shop with brand if they have a loyalty program.
- Almost 40% of Generation Z ranked playing games as their preferred way of earning points as part of a loyalty program. Generation Z are also almost 50% more likely than Millennials to write a review for a brand in exchange for points.
Brick-and-mortar beauty growth shakes up industry
Shaving products take DSN/ECRM Buyers’ Choice Awards at Personal Care EPPS
ORLANDO — Speed Razor won the Drug Store News/ECRM Buyers’ Choice Award for its eponymous patented razor during ECRM’s Personal Care, Grooming, Oral and Travel/Trial EPPS, held recently here. Legacy Shave was a finalist with its Evolution Brush.
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
Speed Razor, a New Jersey-based company that has partnered with Utah-based Infomercials to launch its body and head razor for men and women that is designed to fit in the palm of the user’s hand, and has two opposing sets of blades, allowing the user to shave in two directions.
The twin razors have four blades on each end, and enable the razor to glide over skin quickly and smoothly with fewer nicks, and the rubber coated, ribbed finger wings provide a non-slip grip, according to the company. Both blades pivot independently, allowing the Speed Razor to follow the contour of the body. Each razor includes a case.
The patented Evolution Brush from Legacy Shave universally attaches to shaving cream/gel cans, to provide users an enhanced shaving experience using its brush lathering technology. According to the company, the brush stimulates and lifts the user’s hair follicles while exfoliating skin to reduce razor bumps and burns. It also results in less product being wasted down the drain.