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General Mills unveils high-fiber chocolate cereal

BY Alaric DeArment

MINNEAPOLIS — General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

The company announced the introduction of Fiber One 80 Calories Chocolate Squares, which will hit the shelves later this month while hiring Lisa Lillien, a dietary expert and author of the book "Hungry Girl" to help market the cereal.

"One of the best weight-management tips I can give is this: Don’t skip breakfast," Lillien said. "It’s the most important meal of the day, and you don’t need to sacrifice your cravings to keep it diet-friendly."

 

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Whole Foods appoints Jason Buechel as chief information officer, global VP

BY Alaric DeArment

AUSTIN, Texas — Natural foods retailer Whole Foods Market has appointed a former Accenture executive as its global VP and chief information officer, the company said.

Whole Foods announced the appointment of Jason Buechel, who will report directly to co-CEO Walter Robb and CFO Glenda Flanagan, overseeing the technology team in the company’s Austin, Texas, headquarters and 12 regional offices in the United States and the United Kingdom.

"In addition to enhancing our existing IT capabilities, Jason will play a significant role in helping expand and improve our customer experience through the use of technology," Robb said. "We are thrilled to have him join our team."

Buechel previously worked for Accenture for 12 years as senior executive and managing director within the retail operations practice, being promoted to partner in 2009 and working with retailers in strategic planning, delivery and operational management of information technology and business capabilities.


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Budweiser to unveil Budweiser Black Crown

BY Alaric DeArment

ST. LOUIS — Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

The brewing company announced plans to unveil Budweiser Black Crown on Jan. 21, based on 12 recipes, six beers brewed for national sampling and 25,000 opinions from the company’s "Project 12" competition. The company plans to broadcast the first 30-second television advertisement during Super Bowl XLVII on Feb. 3.

The recipe was created by Budweiser brewmaster Bryan Sullivan of Los Angeles, and the result is an amber lager that blends two-row caramel malt and four types of domestic hops, with an alcohol content of 6% ABV.

"People respond really well to Budweiser Black Crown, which has a little more body and color and a touch more hop character than our flagship Budweiser lager," Sullivan said. "As brewmasters, we spend most of our time in the brewhouse. Project 12 gave us a chance to hear firsthand from the people we brew our beers for."

 

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