General Mills announces voluntary recall of Nature Valley product
MINNEAPOLIS A single day’s production of a certain General Mills’ Nature Valley granola thins flavor is being recalled by the company due to a labeling issue.
General Mills said that a production error resulted in a limited number of properly labeled, individually wrapped Nature Valley peanut butter flavor granola thins packages being inserted into 10-count boxes labeled as Nature Valley dark chocolate flavor granola thins. While there have been no reports of allergic reactions or illnesses associated with this product, the possibility of an unlabeled allergen makes the recall classified as a Class One recall, General Mills said.
The voluntary recall includes only 10-count boxes of Nature Valley dark chocolate flavor granola thins with one "better if used by" date printed on the top of the box: 05JUN2011 YO 12. No other varieties or production dates of Nature Valley products are affected by this recall.
Consumers requesting refunds or calling with further questions should contact General Mills consumer services at (800) 231-0308.
Jane Krakowski joins Trop50’s new campaign
CHICAGO Tropicana Trop50 has tapped two-time Emmy nominee and Tony Award-winner Jane Krakowski for its newest campaign.
In the "Girlfriends" campaign, Krakowski and a trio of girlfriends dish about life, love and looking good, Tropicana said. Developed as a series of vignettes, the campaign debuted this week with a spot called "Gooder." In the spot, Krakowski mistakes her friends’ praise for Trop50’s sleek, new, curved bottle for compliments on her own figure. In the end, she still manages to secure kudos from her girlfriends. A twist of reality also is used as Krakowski’s real-life friend, television writer Kay Cannon, is featured as one of the girlfriends. To see the ad, visit Trop50.com.
"We know that the Trop50 consumer is highly connected to her girlfriends, and they support each other in so many ways," said Memo Maquivar, Tropicana VP marketing. "They help each other look and feel good, which is what Trop50 also aims to do. It can help women manage their weight goals by offering less sugar and calories without sacrificing great taste."
Trop50, which was launched last year, is a naturally sweetened orange juice with 50 calories, a full day’s supplement of vitamin C, and is a good source of potassium.
New Budweiser campaign targets under-30 crowd
NEW YORK Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National Happy Hour" on Sept. 29.
Targeting trendy bars and eateries, the brewer will offer free 6-oz. to 12-oz. samples for those ages 21 years and older. The event is part of Anheuser-Busch’s new campaign, "Grab Some Buds." Its goal is to increase brand loyalty for Budweiser, which has ignored the under-30 demographic that it should be targeting, according to published reports.
Budweiser made its debut in 1876.