HEALTH

Gel, spray know how to ‘Stopain’

BY Michael Johnsen

HAZLETON, Pa. — Troy Healthcare in January acquired the distribution of its Stopain brand, an external analgesic Troy has been manufacturing since 2002 that is already an up-and-coming pain-relief spray. The brand cracked the top 10 list of external analgesic rubs for the 12 weeks ended Dec. 26, 2010, moving into the No. 10 spot with $1.3 million in sales across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data. SKU growth of 16.1% in that period also is outpacing category growth of 11.3%.


And already Troy has a line extension in the works: a new Stopain pain-relieving gel that contains 38% more of the active ingredient menthol than any other product in the cooling gel category, the company stated.


Suggested retail price for the pain-relieving gel will be $5.99 for a 2.5-oz. tube. This is very much a value-priced item that is primed to succeed in today’s economy, Troy Healthcare spokesman Bob Miller said.

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HEALTH

Study: Singers, auctioneers 
most at risk for sore throat

BY Michael Johnsen

A recent Prestige Brands survey linked certain professions to a propensity for sore throats. The careers most commonly associated with sore-throat pain were singers (53%) and auctioneers (40%). Healthcare workers (47%) and teachers (37%) also were perceived to be at risk due to their potential exposure to airborne illnesses. Almost 3-out-of-4 of those sore-throat sufferers also were under the weather from a cold or flu.


The survey was conducted by TABS Group, an independent consumer analytics company, which contacted 903 people to explore causes of sore-throat pain and the remedies people use to treat it.


As many as 55% of respondents listed throat pain relief as the top reason for buying a particular sore-throat remedy brand, followed by 38% saying they buy a particular brand because it works instantly.

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When cold and flu ‘go viral,’ so do moms

BY Michael Johnsen

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online. Users 18 to 34 years old spend the most time on the site per week (8.5 hours out of 22.4 hours spent online). Users 55 years and older spend an average of 4.6 hours per week on Facebook.


Having a strong presence within social media proved to be a boon to Hyland’s when the company voluntarily recalled its Teething Tablets in the fall. “The energy was enormously positive, and we benefited from that in a major way,” reported Hyland’s chairman and CEO Jay Borneman. And while Hyland’s experience with its Teething Tablets some five months ago underscored the significant role social media platforms can play in a brand’s identity — not just on Facebook, but also on other social media platforms like mommy blog sites — the company also uncovered a new way to help their moms connect the dots around teething solutions for toddlers, kids’ cough-cold 
remedies and other pediatric solutions.

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