Gas prices put pressure on consumers
WASHINGTON — An Associated Press/GfK poll released Friday determined that rising gas prices will cause “serious” hardship for as much as 41% of Americans.
Almost 3-in-4 adults acknowledged that $4 per gallon or more at the pump will at least cause some hardship.
By income, 63% of those with annual household incomes more than $50,000 said rising prices are now causing them financial hardship, up from 55% in March. More than 75% of households with incomes of less than $50,000 continue to report financial hardship. The share of seniors expressing financial hardship over gas prices hit 76%; it was 68% in March, AP reported.
As of Friday, the average cost of a gallon of regular gasoline was $3.886, down from $3.905 Thursday, according to AAA’s "Daily Fuel Gauge Report."
Other polls have made similar determinations. AAA’s survey of intended Memorial Day travelers found that 6-out-of-10 said rising gasoline prices would not impact their travel plans. Of the remaining 4-out-of-10 travelers who said rising gas prices would impact their travel plans, 70% will economize in other areas, and the rest will take a shorter trip or travel by an alternate mode of transportation.
AAA projected 34.9 million Americans will travel 50 miles or more from home during the Memorial Day holiday weekend, a slight increase of 0.2% — or 100,000 travelers — from the 34.8 million people who traveled one year ago. “Memorial Day travel experienced a gain of more than 14% in 2010, and this year we expect to add slightly to that gain due to an increase in air travel and an improvement in the overall domestic economic picture,” AAA president and CEO Robert Darbelnet said. “Some travelers will compensate for the higher fuel costs by cutting other areas of their travel budgets.”
According to the AAA survey released Thursday, the average distance traveled by Americans during the Memorial Day holiday weekend is expected to be 792 miles, which is 27% greater than last year’s average travel distance of 626 miles. Air travel is expected to gain a larger share of overall travel and likely is the cause of a substantial increase in the average travel distance compared with a year ago. Median spending is expected to be $692, a decrease of 14% from $809 last year.
The Memorial Day holiday travel period is defined as Thursday, May 26 to Monday, May 30.
The AP/GfK poll found that the increase in gas pricing most likely will impact discretionary spending, with 72% reporting they would have to cut back on other expenses in an effort to accommodate the rising fuel costs. As many as 66% reported they would drive less; and 48% suggested they would change vacation plans.
The Associated Press/GfK Poll was conducted May 5 to 9 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cellphone interviews with 1,001 adults nationwide and has a margin of sampling error of plus or minus 4.2 percentage points, AP reported.
Report: More retailers using social media to attract e-commerce customers
NEW YORK — More retailers are using such social media venues as Facebook as an entry point into their e-commerce sites, according to the Wall Street Journal, which cited JCPenney and GNC as examples.
Facebook, the report said, creates a new shopping dynamic, enabling consumers to “share” what they’ve bought with friends in real time.
For now, the revenue stream is a trickle, WSJ reported. But expectations are that this potentially could provide a strong flow of revenue in the near future.
Facebook doesn’t charge retailers a fee to add the shopping function, WSJ reported, nor does it take a cut of transactions that occur on its site. However, companies typically outsource the project to developers that charge at least $10,000 to add the feature.
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Study: College students opt to shop at Walmart, Target
OBERLIN, Ohio — Walmart and Target are the top go-to shopping destinations for college students, according to a new study.
The "Student Watch" study, conducted by OnCampus Research — a division of the National Association of College Stores — found that among 15,000 college students from 21 campuses nationwide, 62% reported that they shopped at Walmart in the past 90 days. Coming second was Target with 58%, followed by such dollar stores as Dollar Tree and Dollar General with 36%. The study also found that more freshmen students opted to shop at Walmart (69%), while a higher percentage of graduate students shopped at Target (59%).
The survey was conducted between Oct. 1 and Oct. 31, 2010.