BEAUTY CARE

Garnier Fructis launches new at-home hair smoothing kit

BY Antoinette Alexander

NEW YORK Garnier Fructis Style has developed a new at-home treatment to help women battle unruly frizzy hair.

Hitting retail shelves beginning in July is the new Sleek & Shine Blow Dry Perfector by Garnier Fructis Style, an at-home treatment that promises to smooth, de-frizz and de-bulk hair. The suggested retail price is $11.99 for each kit.

This non-permanent styling aid works best on medium to thick hair and is designed to provide results after every shampoo for up to seven shampoos as hair gradually returns to its pre-treatment state. It is safe for color-treated hair and is not a permanent relaxer or a straightener.

How it works: 

  • Cysteine: A protein building block found naturally in hair helps to loosen bonds that keep hair frizzy and unmanageable
  • Rice oil: The conditioning treatment is formulated with rice oil to help seal in lasting smoothness, creating a weightless, humidity-resistant barrier to frizz. 

To use:

  • Step 1: Apply the 20-minute Smooth-It Serum to clean, damp hair. Leave in for 20 minutes then rinse
  • Step 2: Apply the Heat-Activated Perfect-It Cream throughout the hair. Blow dry or flat iron hair as you normally would for sleek, shiny, more manageable hair.

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BEAUTY CARE

Coria Labs launches two new CeraVe products

BY Antoinette Alexander

NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.

The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.

CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.

Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.

For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.

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BEAUTY CARE

Crest kicks off Summer of Sensitivity campaign

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday in New York’s Penn Station in partnership with Alison Sweeney, actress, author and host of NBC’s “The Biggest Loser,” and Feeding America, a domestic hunger-relief charity.

As part of the promotion, commuters and nearby pedestrians are being encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health.

For each tube of toothpaste traded up, Crest Pro-Health sensitive shield will make a donation to Feeding America to support the fight against hunger. In addition, for every tube of Crest Pro-Health sensitive shield toothpaste sold in the United States between July 1 and Sept. 1, Crest will donate 10 cents to the charity (guaranteed minimum donation of $100,000) to help feed more than 37 million Americans, including 14 million children and 3 million seniors, in local communities across the nation.

According to P&G, more than 50% of adults will struggle with sensitivity at some point in their lifetimes. Teeth sensitivity is primarily caused by enamel loss and gum recession that exposes dentin tubules. This exposure allows such external triggers as hot and cold temperatures to reach deep inside the tooth and stimulate the nerves, causing pain and sensitivity.

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