BEAUTY CARE

Garnier Fructis launches new at-home hair smoothing kit

BY Antoinette Alexander

NEW YORK Garnier Fructis Style has developed a new at-home treatment to help women battle unruly frizzy hair.

Hitting retail shelves beginning in July is the new Sleek & Shine Blow Dry Perfector by Garnier Fructis Style, an at-home treatment that promises to smooth, de-frizz and de-bulk hair. The suggested retail price is $11.99 for each kit.

This non-permanent styling aid works best on medium to thick hair and is designed to provide results after every shampoo for up to seven shampoos as hair gradually returns to its pre-treatment state. It is safe for color-treated hair and is not a permanent relaxer or a straightener.

How it works: 

  • Cysteine: A protein building block found naturally in hair helps to loosen bonds that keep hair frizzy and unmanageable
  • Rice oil: The conditioning treatment is formulated with rice oil to help seal in lasting smoothness, creating a weightless, humidity-resistant barrier to frizz. 

To use:

  • Step 1: Apply the 20-minute Smooth-It Serum to clean, damp hair. Leave in for 20 minutes then rinse
  • Step 2: Apply the Heat-Activated Perfect-It Cream throughout the hair. Blow dry or flat iron hair as you normally would for sleek, shiny, more manageable hair.

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Coria Labs launches two new CeraVe products

BY Antoinette Alexander

NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.

The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.

CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.

Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.

For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.

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Conair to kick off ‘hair-raising’ promotion

BY Antoinette Alexander

STAMFORD, Conn. During this year’s Fashion Week swimwear shows in Miami, Conair is helping fashionistas “beat the heat” by providing free transportation to the public in exchange for their taped “confessions of a bad hair day.”

On July 16 and 17, a fleet of Conair “Beat the Heat” party buses will provide free transportation to the public in exchange for their taped “confessions.” The filmed footage will be posted on a microsite, ConairBeautyPatrol.com, where viewers can vote for their favorite confession and participants have the chance to win a trip to 2011’s Miami Fashion Week Swim and a wardrobe of Conair’s latest styling tools.

The shuttles, which can transport 25 people at a time, will serve as an innovative and interactive mobile environment for passengers. The vehicles will be pumped with air conditioning to support a humidity-free hair day and passengers can receive complimentary Conair hair elastics to tame unruly tresses.

Stops will include Convention Center Drive, as well as other Fashion Week hotspots like Raleigh Hotel, W South Beach and Gansevoort South hotels.

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