BEAUTY CARE

Garnier Fructis launches new at-home hair smoothing kit

BY Antoinette Alexander

NEW YORK Garnier Fructis Style has developed a new at-home treatment to help women battle unruly frizzy hair.

Hitting retail shelves beginning in July is the new Sleek & Shine Blow Dry Perfector by Garnier Fructis Style, an at-home treatment that promises to smooth, de-frizz and de-bulk hair. The suggested retail price is $11.99 for each kit.

This non-permanent styling aid works best on medium to thick hair and is designed to provide results after every shampoo for up to seven shampoos as hair gradually returns to its pre-treatment state. It is safe for color-treated hair and is not a permanent relaxer or a straightener.

How it works: 

  • Cysteine: A protein building block found naturally in hair helps to loosen bonds that keep hair frizzy and unmanageable
  • Rice oil: The conditioning treatment is formulated with rice oil to help seal in lasting smoothness, creating a weightless, humidity-resistant barrier to frizz. 

To use:

  • Step 1: Apply the 20-minute Smooth-It Serum to clean, damp hair. Leave in for 20 minutes then rinse
  • Step 2: Apply the Heat-Activated Perfect-It Cream throughout the hair. Blow dry or flat iron hair as you normally would for sleek, shiny, more manageable hair.

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Coria Labs launches two new CeraVe products

BY Antoinette Alexander

NEW YORK Coria Labs’ skin care brand CeraVe is expanding its portfolio with the launch of its new CeraVe facial moisturizing lotion AM with SPF 30 and foaming facial cleanser, which will begin shipping to retailers in July.

The new CeraVe facial moisturizing lotion AM with SPF 30 (SRP $13.99) is the brand’s first daytime moisturizing lotion for the face. The formula features micronized zinc oxide and such broad-spectrum sunscreen actives as homosalate, octinoxate and octocrylene, which deflect UVA and UVB rays, the company stated.

CeraVe facial moisturizing lotion AM also deposits moisturizing ingredients into the skin, such as ceramides, hyaluronic acid and niacinamide. It is noncomedogenic and fragrance free.

Also new is the CeraVe foaming facial cleanser (SRP $11.99), which is designed for normal to oily skin. It is ideal for anyone who wants to minimize an oily T-zone and is infused with such ingredients as ceramides, hyaluronic acid, niacinamide and phytosphingosine to nourish, replenish and protect skin.

For those using acne medication, the cleanser is an ideal companion, helping to cleanse skin, reduce oil and ameliorate some of the dryness that often accompanies the use of many acne treatments. The cleanser is unscented, noncomedogenic and nonacnegenic.

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Nivea teams up with Natasha Bedingfield to bring ‘happiness’ this summer

BY Antoinette Alexander

WILTON, Conn. Beiersdorf’s Nivea brand has partnered with Grammy nominated singer/songwriter Natasha Bedingfield for the release of her new single, “Touch.” The summer track will serve as the official theme song of the Nivea Happiness campaign and the 2010 AVP Nivea Happiness Tour.

The song also will be featured in Nivea’s newest commercials, which include Nivea Happy Sensation body lotion and Nivea Touch of Happiness body wash.

Nivea’s Happiness campaign is designed to help people connect by bringing them together to celebrate what makes them happy. As the official sponsor of the 2010 AVP Nivea Happiness Tour, Nivea aims to share happiness with more than a dozen communities across the country where beach volleyball fans will gather to enjoy sand, sport and music from Bedingfield.

“Nivea Happy Sensation Body Lotion’s energizing scent and fast-absorbing 24-hour moisturization makes skin so soft, silky and fresh feeling. With Natasha’s newest song, ‘Touch,’ we quickly recognized the strong connection to our happiness platform. What better ways to help make people happy than with great scents, smooth skin and music,” stated Nicolas Maurer, who recently was promoted to corporate VP global business unit, overseeing Beiersdorf’s skin care business globally. “Natasha’s personality is captivating, and we are thrilled to share her exclusive new track with the world as part of Nivea’s newest happiness initiative.”

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