Garnier adds Georgia May Jagger as brand ambassador
NEW YORK — Garnier this week announced that its Garnier Fructis line of hair products had a new ambassador: Georgia May Jagger. Daughter of the Rolling Stones frontman Mick Jagger, Georgia May Jagger is an environmentalist and world traveler.
“We are thrilled to welcome Georgia May Jagger into the Garnier family,” Garnier’s SVP marketing Ali Goldstein said. “A product of rock 'n' roll and fashion royalty, Jagger is known for her unique beauty and global appeal. She is a perfect representation of the Garnier Fructis girl; effortlessly chic, ever-fun-loving, and always on the move."
The new campaign featuring Jagger debuted Sept. 14 with a television commercial and a host of online, print and social media ads.
Aaliyah honored with new Xyrena fragrance
LOS ANGELES — Xyrena is honoring the late singer Aaliyah with its newest scent. Developed in collaboration with the singer’s mother and brohther, Aaliyah by Xyrena hits shelves 14 years after her death in a plane crash in the Bahamas.
“I grew up with Aaliyah's music," Xyrena CEO Killian Wells said. “As a huge fan, this is a very personal release for me and my company. We set out to create a fragrance to be cherished by Aaliyah's fans and also introduce her to a new generation.”
The unisex fragrance is black-hued to reflect the singer’s favorite color with base notes of sandalwood, vanilla jasmine and amber; middle nots of leather, violet and black pepper; and top notes of mint lavender and mandarin, the company said.
“It has been wonderful working with Xyrena to create an incredible fragrance that embodies the beauty, mystery, and creativity that my sister infused into every aspect of her life,” Aaliyah’s brother Rashad Haughton said.
The scent is available on Xyrena’s website for pre-order, with shipments beginning in mid-October. The company said that 5% of the perfume’s gross sales will benefit the Aaliyah Memorial Fund.
Dentek rolls out multi-tool oral care kit
MARYVILLE, Tenn. — The use of tools and accessories outside of the standard toothbrush can be very helpful to consumers to maintain oral health. The Dentek Oral Care Kit has easy-to-use manual tools that help the user maintain oral health better than just the standard routine of brushing and flossing by reducing plaque and stimulating the gums. The kit includes a stainless-steel pick and scaler for weekly use, hard-plastic scaler for daily use, rubber gum stimulator, and fog-free dental mirror.
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The Dentek Oral Care Kit retails at the price of $7.99.