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Game, set, match for Venus Williams, Tide

BY Allison Cerra

CINCINNATI Stains and odors are no match for tennis superstar Venus Williams, who has teamed up with Tide’s newest detergent.

Tide plus Febreze Freshness Sport is designed to help remove tough stains and odors from garments that take the hardest hits.

“Knowing that my clothing has to meet the demands of my game, I always try to blend technological innovation and my personal style in the looks I design for practice and for tournament play. I use performance fabrics frequently in my designs — they’re great for keeping me cool and dry during my toughest matches, but keeping the fibers clean and fresh can be a challenge,” said Williams.

In addition to appearing in television, print and in-store advertising, Venus Williams will be featured prominently on the Tide plus Febreze Freshness Sport Web site at www.tide.com/Venus in a promotion that challenges consumers to design a tennis outfit for tournament play. The winning look will inspire an outfit that Williams will wear at a major tennis tournament in 2010. The contest begins Feb. 5 and will end on May 7. The official rules can be found at www.tide.com/Venus.

Beginning February 2010, Tide plus Febreze Fresh Sport will be available nationwide for the suggested retail price of $8.00 for 30 loads, $10.00 for 75 loads and $13.00 for 100 loads, respectively. Actual prices are at the sole discretion of individual retailers.

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Bubble Chocolate expands its U.S. market reach

BY Allison Cerra

SALEM, Mass. An aerated chocolate brand is gaining significant distribution in the United States.

Bubble Chocolate, which recently made its U.S. debut, has found a home in such retailers as Whole Foods Markets in the New England and Northern California regions, in addition to home goods stores in the United States and Canada.

“We knew the response would be good, but we didn’t anticipate it this quickly,” says Frank Drab, president Bubble Chocolate. “Clearly the marketplace is ready for a new, delicious and different type of chocolate and we look forward to continued and rapid growth.”

At the request of retailers, Bubble Chocolate also now offers a 10-bar merchandising display and/or a 60-count floor display.

For more information, visit www.bubblechocolate.com.

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Super Bowl treatment given to NYSE, courtesy of Kraft

BY Allison Cerra

NEW YORK Kraft Foods hosted a Ritz cracker tailgate outside the New York Stock Exchange on Friday to kick off Super Bowl weekend.

In line with the revelry, NYSE floor traders and staff sported their favorite NFL team jerseys to work.

From 11:30 a.m. to 2 p.m., the Exchange community enjoyed a festive, food-filled tailgate beneath the NYSE facade featuring football-themed games, Ritz cracker snacks, dips and appetizers, as well as other recipes featuring Kraft Foods products. Carlos Abrams-Rivera, VP Kraft’s Nabisco line, wrapped up the day’s festivities by ringing the NYSE closing bell.

Kraft recently expanded its business by acquiring British confectioner Cadbury.

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