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Gain taps Wanda Sykes as scent matchmaker, launches interactive YouTube program

BY Allison Cerra

CINCINNATI — Laundry detergent brand Gain has tapped an actress and comedian for an interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match.

As the Gain scent matchmaker, Wanda Sykes will lead participants through a unique, digital experience to find their own scent match based on their personality. Through a list of characteristics, such as taste in shoes and music or assessment of an inkblot, Wanda and Gain will match people up with the Gain scent that is as unique as them via an interactive YouTube video questionnaire. With scents like Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss, people will be sure to find the one that is perfect for them. In addition, Gain has also created a Spanish-language version of the YouTube videos featuring "Dr. Aroma," which takes people through a series of questions in Spanish in order to help pinpoint their perfect scent match from Gain’s lineup of scents. Consumers will be able to toggle between the English and Spanish language version via a language selector button featured on the Gain YouTube Page.

"We’re excited to be working with Wanda as Gain introduces, a one-of-a-kind interactive experience to help people express themselves and find their perfect scent match," said Hamilton Brown, P&G North American brand manager for Gain. "At Gain, we believe the fun doesn’t have to stop when the cleaning starts, especially when you’re surrounded by your perfect Gain scent match."

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Schiff appoints new SVP, chief commercial officer

BY DSN STAFF

SALT LAKE CITY — Schiff Nutrition has appointed a new SVP and chief commercial officer.

Richard Baruch Jr. most recently served as VP category advisory services at Coca-Cola, where he led an initiative to build a new organization and bring a new set of capabilities to Coca-Cola’s North American business.

"Rich brings an extensive background in sales, marketing and general management, and we welcome him to the team," Schiff president and CEO Tarang Amin said. "With over 20 years of experience expanding brands and delivering results at leading companies, such as Coca-Cola, Clorox and Procter & Gamble, we believe Rich will help broaden our commercial opportunities."


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‘Marvel’s The Avengers’ gets Blu-ray, DVD release date

BY Allison Cerra

LOS ANGELES — "Marvel’s The Avengers" is coming to Blu-ray, DVD, digital and on-demand platforms on Sept. 25.

One of the highest-grossing films to date, "Marvel’s The Avengers" follows Marvel super heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow, as they join forces to fight an unexpected enemy that threatens global safety and security. Extras include a gag reel; the chance to hear from the cast and director Joss Whedon on their experiences in bringing these larger-than-life characters to the big screen; a behind-the-scenes look at the groundbreaking visual effects and stunning cinematography; the creation of S.H.I.E.L.D.’s Helicarrier; Soundgarden’s "Live to Rise" music video; deleted scenes and more.

The four-disc Blu-ray combo pack carries a suggested retail price of $49.99; two-disc Blu-ray combo pack carries a suggested retail price of $39.99 and the single-disc DVD carries a suggested retail price of $29.99. Prices for viewing via digital and on-demand platforms depend on television provider or digital retailer.

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L.Davidson says:
Jun-03-2013 10:21 pm

This is awesome! I am glad that they already brought up the DVD cope of the movie. So excited to get a copy of it! - Larry Starr Sarasota

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