Gain locks in freshness
CINCINNATI — Procter & Gamble is boosting its Gain brand with a formula upgrade that locks in the long-lasting scent of Gain.
Gain with FreshLock contains microscopic scent beads that rest throughout fabrics after they have been washed and dried, the company said. FreshLock is a scent technology upgrade made to all Gain laundry detergent and fabric softener products, which provides longer-lasting freshness for laundry, P&G said.
"We have seen the passion that people have for scent and the joy it can bring," said Hamilton Brown, P&G brand manager for Gain. "With the FreshLock formula we are excited to help extend this joyful scent experience from the laundry routine to that moment of getting dressed each day."
FMI, GMA kick off Nutrition Keys to fight obesity
PHOENIX — In an effort to curb obesity rates in the United States, two lobbying groups announced a joint effort to fight the epidemic.
The Food Marketing Institute and Grocery Manufacturers Association said that Nutrition Keys, a voluntary front-of-pack nutrition labeling system, will help consumers make healthier choices when purchasing food. Front-of-pack nutrition labels place important nutrition information (i.e., calories, fat, saturated fat and sodium) where they can’t be dismissed or ignored.
"Food and beverage companies have a strong track record of providing consumers with the products, tools and information they need to achieve and maintain a healthy lifestyle, and this program represents a significant milestone in our ongoing effort to help consumers construct a healthy diet," said Pamela Bailey, GMA president and CEO.
Several retailers and food manufacturers, including Hy-Vee, ConAgra and Campbell’s, expressed their support of the initiative.
In line with the program, FMI and GMA will launch a $50 million consumer education campaign, the organizations said.
"Today’s sophisticated consumer wants more information about their food than ever before," said Leslie Sarasin, president and CEO of FMI. "Nutrition Keys, combined with the many innovative nutrition education tools and programs in retail stores, is helping us meet that challenge and exceed consumer expectations."
Rite Aid kicks off contest for Wellness+ members
CAMP HILL, Pa. — Rite Aid on Monday sweetened the pot for those loyalty card members braving the cold and visiting the pharmacy in February.
With the purchase of $100 or more of specially marked products throughout the store, Rite Aid’s Wellness+ cardholders can earn a $20 +Up Reward, and at the same time be automatically entered into a sweepstakes featuring more than $100,000 in prizes, as part of Rite Aid’s new Winter Rewards Program through Feb. 26.
Prizes include Panasonic 3-D 50-in. plasma TVs, ski or snowboard equipment packages, On the Edge 3-in-1 combination table games, Flip Slide HD video cameras and Rite Aid gift cards. The grand prize is an eight-day/seven-night Hawaiian cruise for two on board Norwegian Cruises’ Pride of America.