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Gain introduces Fireworks for boost of fresh laundry scent

BY Jason Owen

CINCINNATI — Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.

According to a recent P&G study of 106 participants, 87% of consumers prefer to put on clothes with a “just washed” scent when they get dressed. Now, by adding new Gain Original Fireworks In-Wash Scent Booster to laundry routines, they can get an extra boost of a fresh scent that can last on clothes in storage for three months.

"Our loyal fans are passionate about the scent of Gain and have told us time and time again that they simply want more of it,” says Hamilton Brown, North America brand manager for Gain. “They asked; we answered. New Original Fireworks gives them more of that scent experience they love and now it lasts even longer.”

Consumers can add the new In-Wash Scent Booster directly to the wash to give their laundry an extra boost of fresh scent. The product simply dissolves during the wash cycle and is safe to use in any washing machine, including high efficiency machines, at any temperature. It is safe for use on all colors, fabrics and loads.

Gain Original Fireworks In-Wash Scent Booster is now available at any retail store where Gain laundry products are sold nationwide. The suggested retail price is $6.99 for 9-oz. bottle, $8.99 for 13-oz. bottle and $11.99 for 19-oz. bottle.


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EPA recognizes Sears Holdings as Partner of the Year

BY Alaric DeArment

HOFFMAN ESTATES, Ill. — The Environmental Protection Agency has given Sears Holdings a 2013 Energy Star Partner of the Year – Sustained Excellence Award, the company said Monday.

Sears Holdings, which operates Kmart, said its efforts to promote sustainability and energy efficiency would be recognized at a ceremony in Washington on March 26.

The company has been an Energy Star partner since 1998.

"EPA is recognizing Sears Holdings for earning EPA’s highest Energy Star award, the 2013 Partner of the Year – Sustained Excellence Award," EPA acting administrator Bob Perciasepe said. "Sears Holdings leads the field with its commitment to energy efficiency and demonstrates how all Americans can save energy, save money and create a healthier environment."

 

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Ahold repurchases 960,596 shares

BY Alaric DeArment

AMSTERDAM — Dutch supermarket operator Royal Ahold has repurchased nearly 1 million shares as part of its $647.3 million share-buyback program, the company said Monday.

Ahold said the 960,596 shares were repurchased at an average price of $14.91, for a total of $14.33 million.

The company announced the share-buyback program in late February. Ahold operates the Stop & Shop, Giant-Carlisle and Giant-Landover supermarket banners and the Peapod online grocery service in the United States.

 

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