BEAUTY CARE

FX Wild Harvest introduces new hair care collection

BY Antoinette Alexander

NEW YORK — Hitting select mass retail locations in April is the new FX Wild Harvest Hydra Silk collection, which contains a blend of natural, wild ingredients harvested from different regions of the world to make hair shiny, thicker and fuller.

The new FX Wild Harvest Hydra Silk collection includes:

  • Hydra Silk drops: A lightweight smoothing and polishing hair serum that is designed to shine, condition and detangle dry, damaged hair. The formula is made with lotus flower extract to nourish hair follicles, while antioxidant vitamin E fortifies, heals and conditions hair; and

  • Hydra Silk shampoo and conditioner: A nutrient-rich shampoo that includes organic seaweed extract to hydrate and strengthen hair and scalp. The conditioner includes caviar extract, which is high in omega-3 fatty acids. The shampoo and conditioner are free of sulfates, parabens, phthalates, surfactants and sodium.

The products, priced at $6.99 each, will be available at such retailers as Walgreens, Albertsons, CVS, Rite Aid and Walmart.

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BEAUTY CARE

Eucerin commences Skin First Movement

BY Antoinette Alexander

WILTON, Conn. — Beiersdorf’s Eucerin skin care brand is embarking on a year-long Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness.

As part of the effort, the brand has joined forces with its first-ever Skin First ambassador, food writer and founder of Apartment Therapy’s TheKitchn.com, Sara Kate Gillingham-Ryan.

Eucerin also will partner with "Live! with Regis and Kelly" for this spring’s Run Across America with Dean Karnazes. Ultra-marathoner Karnazes will run nearly 3,000 miles across the country from California to the "Live! with Regis and Kelly" studio in New York. Additionally, Gillingham-Ryan will be on hand at the Eucerin SkinFirst Express to join Karnazes in select cities across the United States.

The Eucerin SkinFirst Express is an interactive mobile experience that will serve as a brand icon, where visitors will be invited to take the Skin First Pledge, receive product samples, create video blogs and learn about the Eucerin product assortment. In select cities, Eucerin also will have a dermatologist on board to provide skin consultations.

As a blogger and writer, Gillingham-Ryan will be sharing skin care tips and insights from all over the United States as she spreads the mission of the Skin First Movement and joins Eucerin’s Skin First Council. The Movement continues with the Eucerin SkinFirst Express making a stop in Albuquerque, N.M., on March 17.

The Eucerin Skin First Movement began in 2010 with the Skin First Pledge and since has grown to become a nationwide experiential movement. To date, more than 100,000 people have pledged to put the health of their skin first.

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BEAUTY CARE

Alba Botanica renames Advanced line, repackages products

BY Antoinette Alexander

MELVILLE, N.Y. — Alba Botanica, whose products are available at CVS, Target, Whole Foods and natural food stores, has revamped its Advanced line, which now is known as Natural Even Advanced.

The enhanced collection boasts eight reformulated and repackaged skin care products that target uneven pigmentation to improve the appearance of skin’s clarity and tone for radiant-looking skin.

The formulas now feature a marine complex to stimulate, hydrate and nourish skin cells for a more even appearance of skin tone. The new vitamin-rich marine complex is designed to help even complexion and improve skin’s appearance, while mineral-rich marine extracts provide nutrients and moisture to stimulate cell regeneration for healthier and more balanced-looking skin, the company stated.

The line also includes one new introduction: Natural Even Advanced sea elements eye makeup remover. The Natural Even Advanced sea elements eye makeup remover is Alba’s first all-natural eye makeup remover. It is designed to gently wipe away makeup without tugging, pulling or stinging, while natural ocean ingredients help nourish and hydrate the delicate area around the eyes.

The Alba Botanica Natural Even Advanced line includes:

  • New Natural Even Advanced sea elements eye makeup remover ($7.95);

  • Natural Even Advanced sea lipids daily cream ($14.95);

  • Natural Even Advanced sea plus renewal night cream ($14.95);

  • Natural Even Advanced sea mineral cleansing gel ($9.95);

  • Natural Even Advanced sea lettuce cleansing milk ($9.95);

  • Natural Even Advanced sea algae enzyme scrub ($9.95);

  • Natural Even Advanced deep sea mask ($9.95);

  • Natural Even Advanced sea kelp facial toner ($9.95); and

  • Natural Even Advanced sea moss moisturizer with SPF 15 ($14.95).

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