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Fuze reformulates beverages

BY Allison Cerra

WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.

The original Fuze line consists of seven flavors:

  • Banana colada;
  • Peach mango;
  • Strawberry guava;
  • Orange mango;
  • Mixed berry;
  • Black and green tea; and
  • Green tea.

Meanwhile, Fuze’s low-calorie Slenderize line consists of five flavors, comprising:

  • Tropical punch;
  • Strawberry melon;
  • Blueberry raspberry;
  • Cranberry raspberry; and
  • Pomegranate acai berry.

To celebrate its reinvented beverages, Fuze debuted its first-ever campaign — which consists of two television commercials, billboards, print, digital, retail, mobile and social media elements — that will run through the summer.

Fuze beverages are available in 16.9-oz. bottles and retail for $1.59.

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Dr Pepper supports ‘Thor’ film release

BY Allison Cerra

PLANO, Texas — Dr Pepper is celebrating the premiere of "Thor" by sponsoring the film through various promotions.

The company said it is supporting the film by featuring "Thor" characters on limited-edition cans of Dr Pepper, and also will feature the superhero’s creator, Stan Lee, in the soft drink’s TV spots.

Additionally, Dr Pepper fans have the opportunity to win various prizes through the company’s Quest for the Can promotion, where fans can enter codes found on cans and under caps of the soft drink and submit them at DrPepper.com.

"Thor" opens nationwide on May 6.

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Sambazon touts organic acai with orange juice

BY Allison Cerra

SAN CLEMENTE, Calif. — Sambazon has added an organic acai with orange juice drink to its lineup.

One serving of organic acai with orange juice provides consumers with 150% of the daily value of vitamin C and contains no added sugar, while delivering powerful antioxidants, healthy omegas and vibrant flavor in every sip, the company said.

The new Sambazon beverage is available in 10.5-oz. and 32-oz. bottles for a suggested retail price of $2.99 and $7.99, respectively. Sambazon products are sold at select grocers and Whole Foods nationwide.

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