Fuse Science’s EnerJel to enter GNC stores this summer
MIAMI LAKES, Fla. — Fuse Science is distributing its EnerJel product through GNC stores nationwide, the company announced.
EnerJel, an all-natural, performance-driven product, is expected to hit store shelves in mid-July.
"We are excited to join forces with GNC to expand distribution of our EnerJel product," Fuse Science president and COO Rubin Hanan said. "Our new displays, which feature David Ortiz, Arian Foster and Ronde Barber, clearly set us apart at retail as they showcase the EnerJel heat zones for best usage of the product. Once consumers try EnerJel on their aches and pains, and engage in the pre-game ritual to raise their game, we are confident expectations will be exceeded and people will know what it means to be Powered By Fuse just like some of the world’s best athletes."
Johnsonville introduces pork and chicken sausage
SHEBOYGAN FALLS, Wis. — Johnsonville has broadened its portfolio with a new line of sausage.
New pork and chicken sausage combines a blend of herbs and spices, the freshest cuts of pork and naturally lean chicken, and tout 50% less than regular sausage. The new item is available in traditional brat and mild Italian varieties.
Johnsonville pork and chicken sausage now is available in select retailers nationwide for a suggested retail price of $5.49.
Heineken USA executive gets promoted
WHITE PLAINS, N.Y. — A Heineken USA executive has been promoted to the position of digital manager for Heineken Global.
Paul Smailes, who most recently has served as senior brand director of Dos Equis and Sol, now will be responsible for developing Heineken’s digital strategy and enhancing the brand’s global competitive market advantage. Smailes will report to Heinken global brand director Cyril Charzat.
Replacing Smailes is Nipa Parekh — the former global marketing director for Kraft Foods’ gum business — who will join Heineken USA as senior brand director of Dos Equis.
"Following six successful years on Heineken USA brands, we’re proud that Paul is bringing his international and marketing expertise to Amsterdam to drive growth for the Heineken brand with innovative digital strategies," Heineken USA chief marketing officer Lesya Lysyj said. "We’re thrilled to bring Nipa’s breadth of experience and success to amplify our ‘most interesting’ Dos Equis campaigns."
Parekh will join Heineken USA effective July 9, while Smailes will begin his role in Amsterdam on Aug. 1.