Function Drinks expands product line
REDONDO BEACH, Calif. Function Drinks is expanding its lineup of physician-created beverages.
Function Drinks said it is adding Function: Light Weight, Peach Mango and Function: Alternative Energy, Strawberry Guava to its lineup.
Function: Light Weight, Peach Mango employs a formula consisting of resveratrol and the green tea extract, EGCG to rev up and support the body’s natural calorie burning abilities, as well as gymnema extract, which supports the body in naturally curbing sugar cravings, and helps maintain normal carbohydrate metabolism and control. In addition to Peach Mango, three other flavors of the Light Weight platform are currently on the market – Acai Pomegranate, Blueberry Raspberry, and Pink Grapefruit.
Function: Alternative Energy, Strawberry Guava, is an all-natural, non-carbonated, time-release energy drink that works to support the body for six to eight hours, the company said. Blending catuaba, yerba mate, guarana, and muira puma, as well as B complex vitamins, vitamin C, and zinc, the drink is said to deliver a smooth and sustained energy boost. The existing Tangerine Yuzu flavor of the Alternative Energy platform will remain in the market.
“Given that our customers enjoy the benefits of Function: Light Weight and Function: Alternative Energy throughout their entire day, we wanted to give consumers additional flavor options of these platforms,” said Function Drinks’ co-founder and CEO, Dayton Miller. “These new flavors are delicious additions to the Function lineup and we are excited for these products to be in the market.”
Function: Light Weight, Peach Mango and Function: Alternative Energy, Strawberry Guava will be available in stores across the country on April 1.
Elmer Candy offers classic favorites in dark chocolate
PONCHATOULA, La. Elmer Candy announced Tuesday that its long-time Easter favorites are now being offered in dark chocolate along with their traditional milk chocolate counterparts.
Initially introduced in 1923, the Heavenly Hash Egg is a marshmallow, almond and chocolate confection.
The Gold Brick Egg recipe was created by Elmer’s in 1936 and is a combination of chopped pecans in a melt-away center enrobed in rich milk chocolate. The original Gold Brick Bar was introduced during the Depression with packaging designed to resemble gold bars of the U.S. Mint.
According to president and CEO Robert Nelson, the time was right to introduce dark chocolate versions of the treats.
“Heavenly Hash and Gold Bricks are Easter standard bearers along the Gulf Coast,” Nelson said. “Yet, consumers are also increasingly interested in the dark chocolate flavor. The new recipes have been designed to accommodate a growing portion of the market.”
According to Information Resources Inc., the sales of Heavenly Hash and Gold Brick products represent about 21% of Easter candy sales along the Gulf Coast. In comparison, the top selling national Easter candy item has a 3% share in the area.
Recovery beverage now available at Duane Reade
NEW YORK Halo Labs LLC., the creator of Code Blue Recovery Drink announced that Duane Reade will carry Code Blue throughout its locations in New York City.
Code Blue is the first ready-to-drink beverage to contain the powerful antioxidant reduced glutathione, a key mechanism in the body’s purification process. Code Blue’s taste is derived from prickly pear juice, agave nectar and natural citrus flavors.
The beverage’s formula is tailored for people who enjoy going out late but need to wake up feeling refreshed the next morning. Designed to be consumed before, during or after a night out, it speeds up the recovery process and bring the body back into balance. Its powerful ingredients helps combat dehydration, replenishes vital nutrients and removes harmful toxins from the body.
“We are very excited to have Code Blue on Duane Reade’s shelves,” said Jeffrey Frumin, co-Founder and CEO, Code Blue. “Duane Reade has prime locations in one of the most exciting cities in the world and understands the needs of the active New York customer.”
Code Blue will support the brand through in-store promotions and a New York-focused marketing campaign that will utilize co-branded materials. In addition, the Code Blue guerrilla marketing team will be sending customers in New York to Duane Reade stores.
“As we expand and improve our merchandise offerings, we are excited to add Code Blue to our extensive beverage selection and comprehensive list of products that are tailored to New Yorkers’ busy and exciting way of life,” said Joseph Magnacca, SVP and chief merchandising officer, Duane Reade. “At Duane Reade, we are constantly looking for ways to provide our customers with valuable product offerings that help promote the unique New York lifestyle.”