Fujifilm names imaging, electronic imaging division president
VALHALLA, N.Y. Fujifilm has expanded the role of its electronic imaging division president.
Go Miyazaki — formerly the electronic imaging division president — now will be responsible for the imaging and electronic imaging businesses, Fujifilm said. The electronic imaging division is responsible for delivering Fujifilm’s FinePix line of digital camera and accessory products to the U.S. marketplace.
Among his new duties, Miyazakinow will have overall responsibility for the traditional silver halide products, digital print equipment and inkjet paper, the print services group – including online consumer e-commerce, Fujifilm’s Technical Services and Support Group, the service organization for the imaging business, and Fujifilm Systems and Software Development. Miyazaki joined Fujifilm in 1981 and held several key positions before coming to the United States in December 2008.
“Go is a creative and enthusiastic executive here at Fujifilm, and he is ideally suited to take on the responsibility of managing the imaging division,” said Ryutaro (Ray) Hosoda, president and CEO, Fujifilm North America, and president, Fujifilm Holdings America. “His broad experience in organizational management, marketing and sales with Fujifilm in Europe and Japan, and most recently here in the U.S., give him a perspective we need during this period of dynamic change and growth.”
Huggies launches jeans diapers
DALLAS Kimberly-Clark has introduced a limited-edition denim-inspired diaper for its Huggies brand.
Huggies Little Movers jeans diapers are available nationwide from June to July. The jeans diapers were first launched in Israel in 2007 and expresses personal style, Kimberly-Clark said,
The release of the diapers will include a comprehensive integrated marketing program, including fashion shows, celebrity partnerships, social media, public relations, digital and e-commerce partnerships, TV, mall and Internet advertising, as well as highly visible and unique in-store displays and cross promotions.
“Jeans have always been a Mommy fashion must-have, but now it’s time for their little ones to steal the style,” said Stuart Schneider, senior brand director of Huggies. “The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand.”
Huggies jeans diapers are available in three sizes, from size 3 (16-28 lbs) through size 5 (over 27 lbs) for a manufacturer’s suggested retail price of $9.59 for a jumbo pack and $19.99 for a big pack (diaper count varies based on diaper size).
Shoppers Drug Mart, Sony enter merchandising agreement
TORONTO Shoppers Drug Mart has inked a deal with Sony to revitalize the Canada-based drug store chain’s service centers.
The agreement with Sony will result in the introduction of approximately 50 Sony products to the cmpany’s offering of consumer electronics, games and accessories in approximately 700 Shoppers Drug Mart and Pharmaprix stores across the country. New products include Sony’s popular video game systems such as the PlayStation3 and PlayStation Portable, as well as an assortment of PlayStation games, accessories and peripherals.
The rollout will begin this fall.
“This agreement with Sony, coupled with the recent announcement of our distribution arrangement with Rogers, brings together leading brands and serves to further strengthen our value proposition and optimize the service center in our stores,” said Jurgen Schreiber, president and CEO of Shoppers Drug Mart. “Our customers have responded very favorably to our current assortment of consumer electronics and entertainment products. Enhancing our product assortment with popular Sony items will provide our customers with even greater choice and convenience in this growing category.”