FRS line extends its Healthy RTD line
FOSTER CITY, Calif. — FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.
“Consumers are looking for convenient ways to stay healthy and active, and they want products that deliver results, not hype,” FRS chief marketing officer Matt Kohler said. “We’re pleased to launch Healthy Slim and Healthy Defense, as the first beverages of their kind to feature Slendesta and EpiCor, two naturally made, functional ingredients backed by clinical science.”
According to FRS, Healthy Slim is one of the first beverages in North America to feature the antioxidant quercetin combined with Slendesta, a vegetable protein that signals fullness to the brain. The 20-calorie beverage will be available in two flavors: tropical and strawberry melon.
Meanwhile, Healthy Defense features both quercetin and EpiCor, a patented blend of supplements and dried yeast fermentate formulated to help balance the immune system and strengthen immune resistance. The Health Defense line extension will be available in pomegranate blueberry and citrus pomegranate flavors.
The two RTDs are line extensions for FRS’ Healthy Energy and Healthy Protein products. The two SKUs are shipping to GNC stores nationwide, as well as regional supermarkets in the West, Midwest and Northeast, according to FRS.
3M, American Red Cross launch 4th annual Nexcare blood drive
ST. PAUL, Minn. — 3M on Monday announced the fourth annual Nexcare give program, a nationwide initiative that in partnership with the American Red Cross helps raise awareness around the need for blood donations.
“We are so grateful to all donors for their lifesaving work. Each blood donation can help save up to three lives, so what better way to serve your community than by giving blood regularly,” said Dan Waxman, president of America’s Blood Centers.
This year, the Nexcare give program reminds people that “Giving Blood is Timeless” through a collection of limited-edition bandage designs inspired by trends from past decades. The World Health Organization’s World Blood Donor Day is June 14. Nexcare give bandages will be distributed at blood centers nationwide that week, beginning Monday, June 11. The bandage collection also is available by going to Nexcaregive.com.
The limited edition collection of Nexcare give Bandages features patterns based on iconic trends of decades past. Inspired by fashion, design and pop culture from the 1950s, 1960s, 1970s, 1980s, 1990s and 2000s, the 2012 Nexcare give bandage collection will serve as a nostalgic reminder for current and potential donors that “Giving Blood is Timeless.” The collection includes designs ranging from retro polka dots and tie-dye to grunge plaid.
ProPhase plans intensive marketing campaign for next cough-cold season
DOYLESTOWN, Pa. — The lackluster cough-cold season will necessitate a greater need for marketing and promotion next season, ProPhase Labs chairman and CEO Ted Karkus said on Thursday in announcing first-quarter results for the period ended March 31.
ProPhase Labs reported higher net sales of 87.5% to $6 million for the period though the company incurred a net loss of $688,000, or ($0.05) per share. That sharp increase in net sales were "attributable to the success of our marketing efforts in late fiscal 2011," Karkus noted. "Our marketing strategies led to increased consumer purchases in late fiscal 2011, as a consequence of which, our retailers placed larger stock replenishment orders in the first quarter of 2012 to maintain their inventory levels," he said.
However, the second half of the cough-cold season never materialized, which means there is still plenty of inventory in the supply chain. To help move more of that inventory out of the stores and into consumer medicine cabinets for the next season, ProPhase will need to increase its marketing presence.
"In order to continue to grow revenues from year to year, we plan to continue to invest strategically in a fully integrated marketing campaign in conjunction with in-store promotional support [for the 2012-2013 season]," Karkus said. "These increased expenses in building our brand impact our short term profitability … We believe that our current capital reserves are sufficient to fund an effective marketing campaign for the 2012-2013 cold season in order to continually increase the value of the Cold-Eeze brand."