FRS Healthy Energy to launch two new formulas
FOSTER CITY, Calif. — FRS Healthy Energy on Tuesday announced the launch of new Healthy Protein and Healthy Energy formulas to be shipped in April.
Both products will be fueled by the patented FRS quercetin formula, the company said. Quercetin, recently granted GRAS — generally recognized as safe — status by the Food and Drug Administration, is the natural energy-boosting antioxidant contained in all FRS products. To date, FRS Healthy Energy products contain the highest level of quercetin (QU995) on the market, the company claimed.
The new lines will debut in an environmentally friendly, resealable plastic bottle.
The Healthy Protein line initially will debut two flavors at 190 calories: orange cream and blackberry acai. Each 12-oz. bottle provides 25 g of whey protein and includes 7 g of dietary fiber and essential vitamins.
The FRS Healthy Energy product offerings should appeal to health-conscious consumers seeking prolonged energy and increased stamina by offering 325 mg of quercetin, 85 mg of green tea catechins and seven essential vitamins. FRS will offer two 90-calorie flavors, cherry limeade and wild berry, formulated with organic sugar and stevia.
3M debuts Cavilon antifungal cream
ST. PAUL, Minn. — 3M’s skin and wound care division has launched an easy-to-apply cream that is designed to relieve skin discomforts caused by fungal infections.
New Cavilon antifungal cream, which is available in 2-oz. and 5-oz. tubes, is enriched with water-repelling ingredients, including 2% miconazole nitrate, an active ingredient that has been clinically proven to treat tinea corporis (ringworm), tinea pedis (athlete’s foot) and tinea cruris (jock itch), 3M said. The product also is approved for use on fungal infections caused by Candida albicans.
“Cavilon antifungal cream fills a significant need for clinicians and their patients, and by launching this new product, 3M is reinforcing its strong commitment to skin care,” said Marcello Napol, global business director of 3M skin and wound care. “It also bolsters our Cavilon brand by meeting clinical needs for all types of skin applications.”
Something to sneeze at: Retailers put spotlight on OTC Allegra
NEW YORK — An over-the-counter version of the antihistamine Allegra hit the marketplace amid a promotional frenzy that was consistent with the approach taken when such similar products as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales, so there tends to be considerable activity around the launch.
For example, Walmart last week ran an ad during "American Idol," announcing it would have the OTC product, and then this past weekend, Allegra was featured in numerous retailers’ Sunday circulars. Target took that approach, but it featured a small ad for Allegra on the bottom of page 16 of a 24-page circular at $17.99 for the standard 30-count package. However, the company prominently featured the brand on an endcap near its pharmacies.
Walgreens also offered Allegra at $17.99, but was more ambitious in stores utilizing an Allegra-branded purple archway that extended across two endcaps. The company also offered an in-store coupon that reduced the price by $3.
Rival CVS/pharmacy was even more aggressive on the pricing front, beating others’ prices by 10 cents in its featured $17.88 price. CVS also featured the brand on the cover of its circular, but promoted an “after savings” price of $8.88 by noting shoppers could receive $5 in Extra Bucks rewards good for use on their next purchase and further reduce the price with a $4 manufacturer’s coupon that was in most Sunday newspapers.
Kmart included Allegra on the back page of its circular for $17.99, but the image was small and easily lost amid the dozens of other featured items.