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FRS to debut new packaging for Healthy Protein, Healthy Energy beverages

BY Allison Cerra

FOSTER CITY, Calif. — A maker of natural performance beverages and energy chews is slated to debut new packaging for two of its products.

FRS said that its Healthy Protein and Healthy Energy beverages will hit store shelves in sleek, recyclable, resealable bottles. FRS Healthy Energy beverages will be available in all-natural cherry limeade and wild berry flavors, as well as a low-calorie peach mango flavor. All Natural FRS Healthy Protein will be available in orange cream and blackberry acai flavors and also will be available in sleek recyclable cans.

FRS products are available at retailers nationwide, including Rite Aid, GNC, Target and Vitamin Shoppe.

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Seagram’s amps up malt beverage market with Smooth line

BY Allison Cerra

ROCHESTER, N.Y. — Seagram’s has introduced a line of fruity malt beverages that now are available nationwide.

New Seagram’s Smooth, available in classic lemonade, tea lemonade and mango, limeade and pomegranate lemon varieties, offers consumers premium flavored drinks with zero aftertaste, the company said.

Seagram’s Smooth has 5% alcohol by volume and is available in 12-count and 24-count variety packs.

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Food Channel predicts top 10 beverage trends

BY Allison Cerra

CHICAGO — The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

After gathering information from readers’ responses to a beverage trend survey posted on its website, the Food Channel outlined the following trends:

  1. D.I.Y. flavor: Taking flavor matters into our own hands;

  2. Parental discretion advised: Lots of buzz around beverages and kids;

  3. Iced coffee is scalding hot: Consumption of this cold caffeinated beverage has heated up;

  4. For medicinal purposes only: No shortage of ways to "drink to your health;"

  5. Sipping seasonally and simply: Making a more conscious effort to drink locally;

  6. Fast food beyond the fizz: Specialty drinks are getting as much play as burgers and fries;

  7. Craft beers: Sales of craft brews are seeing double-digit increases;

  8. Bourbon booming: The retro revival of the classic cocktail;

  9. Show biz: Beverages are being offered more starring roles; and

  10. Drinking ourselves thin: Need to enjoy drinks without drinking in the extra calories.

"Our Food Channel beverage survey confirmed what we’ve seen in the marketplace," the Food Channel VP and editor-in-chief Kay Logsdon said. "It indicated we’re drinking more water these days, although we like to dress it up a little. And, it told us that coupons have little or no influence on whether we purchase a beverage at a fast food restaurant."

Click here to view the full results.

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