HEALTH

Frost & Sullivan awards Omron the 2017 North America New Product Innovation Award

BY Michael Johnsen

SANTA CLARA, Calif. — Based on its recent analysis of the home pain management industry, Frost & Sullivan last week recognized Omron Healthcare with the 2017 North America New Product Innovation Award. In line with the growing awareness of the opioid epidemic, Omron Healthcare created its new Heat Pain Pro TENS Unit — the first device on the market that combines TENS technology and heat, which is a combination used by physical therapists to maximize therapy effectiveness.

“The increased focus on the opioid epidemic will shift pain management solutions toward a device-centric focus to alleviate opioid dependence," suggested Swarna Sundar, research analyst, Frost & Sullivan. "As a result, companies with systems demonstrating effective solutions that minimize opioid dependence are well-positioned for rapid growth.”

The product has multiple modes and intensity levels, empowering users to tailor their pain relief based on their specific needs. And Omron’s advanced Heat Pain ProTENS Unit integrates a heating component because it aids in pain management and end users understand its effectiveness. Furthermore, by providing heat and TENS in a single unit, customers do not have to purchase multiple solutions to achieve pain relief.

“The system’s overall cost provides long-term value to its customers, considering the system is versatile and easy-to-use, delivers high TENS power for pain relief, and has a long lifespan," Sundar added. "Omron plans to conduct a study to demonstrate the savings that users experience leveraging Omron TENS devices and pads compared to the competitive offerings.”

“Millions of Americans suffer from daily pain. Whether they are experiencing back pain, aching knees, joint pain or chronic discomfort, people are looking for safer, more effective pain management options,” commented Carol Lucarelli, director of marketing and product development for Omron Healthcare. “Increased awareness of the potential dangers of opioids and prescription pain killers is driving more consumer interest in pain management options. The Omron HEAT Pain Pro is a safe, effective, accessible drug-free choice.”

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
 

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Consumers maintain active dialogue with their healthcare practitioners over supplement use

BY Michael Johnsen

WASHINGTON — As many as 91% of supplement users let their physicians know about the supplements they are taking, according to the Council for Responsible Nutrition’s 2016 Consumer Survey on Dietary Supplements. '

“The No. 1 goal of the dietary supplement industry is consumer safety,” stated Duffy MacKay, SVP scientific & regulatory affairs, CRN. “We are pleased to see that as more and more Americans incorporate dietary supplements into their health and wellness regimens, they are disclosing their use of these products to their healthcare practitioners in an effort to use supplements safely and responsibly," he said. "An open dialogue between a patient and a healthcare practitioner — whether a doctor, registered dietitian or pharmacist — is crucial for achieving good health, and, according to CRN’s survey, dietary supplement users recognize that.”

Historically, healthcare practitioners have served as the most trusted source for reliable information on dietary supplements. In 2016, medical doctors/physicians were the top sources supplement users trusted for reliable information on dietary supplements (56%), followed by nutritionists (42%), pharmacists (40%), physician assistants (28%), nurse practitioners (28%) and registered dietitians (27%).

“As consumers take a more holistic approach to healthcare, we will likely see an increase in supplement usage," MacKay said. "However, the onus to have the conversation about dietary supplement use should not be solely on the consumer. Healthcare practitioners have a responsibility, too, and we encourage them to have an open mind about the evolving consumer and the increased interest in integrative health.”

The survey was conducted Aug. 24–30, 2016 by Ipsos Public Affairs and was funded by CRN. The survey was conducted online in English and included a national sample of 2,007 adults aged 18 and older living in the United States, including 1,430 among those who are considered supplement users. The survey has been conducted annually since 2000.

Data from the 2017 survey will be released later this year, CRN noted.
 

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VMS retailer 5 Star Nutrition partners with AAFES on 11 new locations

BY Michael Johnsen

AUSTIN, Texas — 5 Star Nutrition, a provider of health and wellness products known for its personalized, high-quality service and military alignment, last week announced the launch of 11 new military base Army & Air Force Exchange Service (AAFES or Exchange) locations.

"We opened our first AAFES military base location at Fort Bliss's Freedom Crossing in 2015, and immediately we saw a real cohesion between military ideals and 5 Star Nutrition's core values: hard work, inspiration, goal-setting and accountability," stated Brian Marver, CEO of 5 Star Nutrition. "Opening these Exchange locations and further aligning with the military is very important for our brand and customers, and is personally important to me and my team," he said. "Some 20% of our team is made up of veterans, and military members are honored with discounts and other benefits at 5 Star Nutrition."

The new 5 Star Nutrition Exchange locations will be staffed by team members who've demonstrated excellence in other locations by assisting customers in reaching their goals. In addition, each 5 Star Nutrition uses InBody machines that provide medical-grade body composition analyses to track body fat and lean muscle mass to monitor results.

Marver reported results are based on individual goals and uses service member Jose G., who wanted to control his diabetes through nutrition and exercise rather than medication, as one of many success stories. Jose, who is active duty, says 5 Star Nutrition helped him build a plan to reach his goals through what he called a "life changing" process. He lost 50 pounds in just over six months and has maintained his health goal of "no medication" for more than two years.

The company has 38 locations around the country.

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