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Frontier Beverage expands Unwind lineup

BY Allison Cerra

MEMPHIS The maker of an anti-energy drink has added three new flavors to its lineup.

Frontier Beverage’s Unwind, a relaxation beverage, now is available in goji grape, pom berry and citrus orange varieties. Unwind contains melatonin, valerian root, rose hips and passion flower, which provide Unwind with its calming properties, the company said. Each 12 oz. can of Unwind contains 40 calories and 10 grams of sugar.

“Distributors and retailers have been expressing the need for a more diverse line-up of relaxation products with fewer calories and less sugar,” said Terry Harris, Frontier Beverage CEO. “We have answered that call by introducing an expanded Unwind product line that caters to the tastes and needs of a wider audience to provide the ultimate in relaxation aids.”

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Cadbury acquisition drives Kraft’s Q2 net revenue

BY Allison Cerra

NORTHFIELD, Ill. Kraft Foods experienced an increase in its net revenue, thanks to its acquisition of Cadbury earlier this year and solid growth among key brands.

Net revenue in the second quarter increased 25.3% to $12.3 billion for the overall corporation, including a favorable impact of 22.8 percentage points from the Cadbury acquisition, 0.8 percentage points from currency and a negative 0.3 percentage point impact from divestitures. Operating income increased 16.8% to $1.7 million.

Meanwhile, Kraft said net revenue for its North America division increased by 6.3%, including a 6.9 percentage point impact from the Cadbury acquisition and a favorable 1.6 percentage point impact from currency, although base business performance was affected by a two percentage point decline in volume/mix and essentially flat price levels.

But while certain factors offset the benefits of investments in marketing and innovation — which drove solid growth in base consumption in key brands, including Capri Sun, Ritz crackers and Oreo cookies, among others — Cadbury growth reflected strong gains from successful new product launches of Trident Layers, Stride Shift and Dentyne Pure gum, Kraft said.

“We delivered strong earnings in the quarter and the first half of the year, despite difficult conditions in many markets that tempered top-line growth,” said Irene Rosenfeld, chairman and CEO. “We’re making excellent progress on the Cadbury integration and expect to realize even greater synergies. In light of our strong earnings momentum, we will reinvest our 2010 upside to build our brands and to harmonize business practices. We will deliver at least $2 of operating EPS this year while building a stronger foundation to achieve top-tier growth in 2011.”

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Morton peppers portfolio with sea salt products

BY Allison Cerra

CHICAGO Morton Salt is taking its new products to the sea.

Morton has expanded its portfolio with five new sea salt products:

  • The all-natural sea salt and iodized sea salt (harvested from waters of the Pacific Ocean), measure like table salt, are “recipe-ready” and are perfect for cooking and baking;
  • The new extra-coarse sea salt disposable grinder (with salt crystals from the Mediterranean Sea), brings out great flavor and adds a finishing touch to many meals;
  • The grinder refill bottle, one of the first to be offered in the grocery channel, allows the consumer to refill his or her reusable grinders with extra-coarse sea salt; and
  • The roasted garlic sea salt disposable grinder provides a flavorful spice to a variety of seafood, meat and salad dishes.

Morton’s new sea salt products address the growing popularity of sea salt for use by home cooks and chefs, the company said. The entire sea salt portfolio now carries a new Morton look, while also featuring the iconic umbrella girl. The national advertising campaign of print, digital and retailer programs began in May.

“Our new line of sea salts capitalizes on the fastest-growing category in the table and specialty salt category,” said company CEO Mark Roberts. “Since consumers are preparing more meals at home, Morton’s sea salts provide the ‘everyday cook’ with more options for cooking, baking and flavoring [his or her] meals.”

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