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Frito-Lay teams up with Food Network to market Tostitos

BY DSN STAFF

PLANO, Texas Frito-Lay’s Tostitos has set out to scoop up more sales from women 25-54, with a year-long multiplatform campaign with Food Network’s Simply Delicioso.

Beginning this month, six 30-second on-air vignettes will feature the show’s charming host Ingrid Hoffman whipping up a different, party-tested recipe with an assist from Tostitos products. A retail component will tease Food Network and Simply Delicioso on 150 million Tostitos-brand packages.

Tostitos, which has worked with Food Network before, is launching its first widespread integration package on the network. Buyers put the deal at $5 million.

Frito-Lay group vice president of marketing Ann Mukherjee said the deal presented an opportunity to get in on the ground floor with Hoffman. The native of Colombia became Food Network’s first Latina on-air personality in July 2007 with Simply Delicioso, where the emphasis is on low-impact entertaining at home. She also hosts a Spanish-language cooking/lifestyle show on Galavision/Univision; her book, Simply Delicioso: A Collection of Everyday Recipes with a Latin Twist (Random House), hits stores this month.

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Organic foods, flowers can show Valentine’s Day love to environment

BY DSN STAFF

BOSTON As the United States has become more eco-conscious, suppliers of flowers, chocolate and wines are helping consumers show their love for the environment this Valentine’s Day.

Such programs as Florverde in Colombia and VeriFlora Certified Sustainably Grown in the United States help ensure participating floral farms, handlers and distributors abide by environmental and social best-practice standards. European flowers, too, have their own certification standards in place.

Eco-conscious blooms also are available at several online floral with a range of eco-conscious labels such as USDA Organic, VeriFlora Certified and Fair Trade.

The search for “green” flowers requires a little work, however. Boxed flowers may arrive at a florist with certification seals, but once unpacked and sorted, one rose looks like any other. Some stores specifically order VeriFlora-certified flowers and other proprieters watch for the certified seals and keeps tabs on the originating farms. Even grocery chains may carry VeriFlora or Organic flowers without knowing. The best way to find out is to ask the florist.

Like flowers, organic and biodynamic wines are available for the asking. Many of these wines come from France, Italy and Spain, where makers craft wines using long-held family traditions. A few to look for are: Lopez de Heredia Rioja, Domaine Terlato & Chapoutier Shiraz-Viognier, Buondonno Chianti Classico and Domaine Des-Fouques Cotes de Provence. On this side of the Atlantic, California’s Coturri Winery is dedicated to producing wines that are 100 percent organic and sulfite-free.

Organic chocolate is easier to find, especially at chain retailers such as Whole Foods and Trader Joe’s. Look for the USDA Organic and Fair Trade logos on chocolate from makers Dagoba, Lake Champlain, Art Bar and Green & Black’s. Endangered Species Chocolates puts an eco-twist on chocolate by donating 10 percent of its net profits to environmental organizations.

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Purple Beverage Co., Big Geyser sign distribution agreement

BY DSN STAFF

FORT LAUDERDALE, Fla. The Purple Beverage Co. announced it has signed an agreement with Big Geyser for the distribution of its Purple beverage throughout New York City’s five boroughs, Westchester County and Long Island’s Suffolk and Nassau counties.

Big Geyser is one of the largest independent, non-alcoholic beverage distributors in New York state and is the largest distributor in New York City, delivering its top-name beverage brands to convenience, drug and grocery stores, mass merchandisers, gas stations, restaurants and food services outlets throughout this region.

Purple, a fusion of seven antioxidant-rich juices featuring the exotic acai berry as well as black cherry, pomegranate, black currant, purple plum, cranberry and blueberry, will join Big Geyser’s beverage lineup, which already includes Glaceau’s Vitaminwater and Smart Water, Muscle Milk, Perrier, Mistic Beverages, Crystal Light, Poland Springs and Tazo Tea, among others.

“Teaming up with Big Geyser to bring Purple to consumers throughout the New York region is a huge milestone for Purple,” said Ted Farnsworth, Purple’s founder and chief executive officer. “Big Geyser is known in the beverage industry as the ‘one to watch’. It distributes only the finest beverages and has brought many hot new brands to market. The addition of Purple to its lineup not only increases our exposure but also constitutes a great endorsement of the quality of our beverage, and we anticipate a significant boost, both in name recognition and demand for Purple, throughout the entire metropolitan area.”

Purple has developed a loyal following of health and taste-conscious fans from coast to coast since it launched in 2007. The all-natural, no-sugar-added beverage can be found in health food stores, restaurants, delis, drug stores, supermarkets and convenience stores in select locations, including New York, Los Angeles, Miami and Hawaii. In February, it became available in select GNC locations. 

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