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Frito-Lay goes ‘au naturale’

BY DSN STAFF

PLANO, Texas — Frito-Lay has vowed to reformulate the ingredient mix of about half of its snack products to be completely natural — including three of its biggest brands: Lay’s, Tostitos and Sunchips — by the end of 2011, the company announced Tuesday. Once reformulated, the products  will contain only all-natural ingredients, and will include no artificial or synthetic ingredients, no artificial flavors and no preservatives, including MSG. The company maintained that the changes will not impact the products’ flavor.

Other items among the more than six dozen products the company plans to reformulate include Frito-Lay’s Baked snacks and Rold Gold pretzel varieties.

"We have insights that show consumers are seeking a wider range of products made with all-natural ingredients. We want to provide our customers with a broad portfolio of snack options that taste great and are made with real food ingredients," said Ann Mukherjee, SVP and chief marketing officer at Frito-Lay. "Many of the unflavored snacks in our portfolio are already made with all-natural ingredients, and we’ve focused on expanding our portfolio of products with all-natural ingredients to include more of consumers’ favorite flavored products."

Frito-Lay will roll out the newly reformulated products throughout the course of the year. The new all-natural items will be easily identifiable with a stamp on the package.

To support the initiative, Frito-Lay is undertaking its largest integrated marketing campaign in its history, the company noted. The campaign launches Jan. 1 during the Tostitos Fiesta Bowl and will include a significant focus on digital and social media to connect with consumers, the company noted.

Frito-Lay plans to take advantage of the rollout and marketing to drive more consumers to Facebook — most ads in the new campaign and product packaging will list the brands’ Facebook pages. "[We are] highlighting our ‘seed to shelf’ story, which shows the care and pride that goes into every step to make our products, from the real ingredients that we use to the real culinary arts and quality employee experts," Mukherjee said. "We are pulling back the curtain and inviting consumers to learn how our products are created, from our kitchen into theirs."

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Post Foods puts ‘Pebbles’ brands on a diet

BY DSN STAFF

PARSIPPANY, N.J. — Post Foods has announced that as of January 2011, the company’s Fruity and Cocoa Pebbles cereal will have a lower sugar content — 9 g per serving — in an effort to address the rise in nutritional concerns among Americans, the company noted last week.

The rice-based cereal brands also will be certified as gluten free — a relatively unique distinction in the cereal category, according to Post Foods.

"Post Foods is dedicated to providing both nutritious and delicious cereals for people of all ages, and we’re pleased to announce improvements to the Pebbles brand that will assist in our ongoing efforts to improve kids’ nutrition," said Post Foods’ Bart Adlam. "By lowering our sugar content and providing gluten free certification, we hope moms feel confident serving a cereal that combines the fun and heritage of Bedrock with great taste that kids love."

Additionally, the company noted that it is part of the Children’s Food and Beverage Advertising Initiative, a program launched by the Council of Better Business Bureaus to help tackle childhood obesity by changing the mix of ad messages directed to children under the age of 12 years old to include healthier food choices.

"We commend Post Foods for its commitment to making and advertising healthier choices for kids,” said Elaine Kolish, VP and director of the CFBAI.  “This is one more great example of how the commitment to self regulation and responding to consumer needs is making a difference in children’s advertising."
 

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Coca-Cola Foundation awards $4 million in grants to various organizations

BY Allison Cerra

ATLANTA — The philanthropic arm of Coca-Cola donated funds to 38 organizations that support water conservation, community recycling, active healthy living and education.

The Coca-Cola Foundation awarded $4 million in grants to the 38 organizations. The foundation allocated $1 million toward promoting and sustaining active healthy living initiatives; $2.2 million was given to support education programs; $400,000 was given toward promoting water conservation projects; $300,000 was distributed to aid community recycling efforts; and $50,000 was awarded to support local community programs.

"At the foundation, our goal is to make a positive impact by promoting and creating sustainable communities around the world," said Ingrid Saunders Jones, SVP global community connections at Coca-Cola and chair of The Coca-Cola Foundation. "The funding provided to these 38 organizations will support community programs that align to our giving priorities across the United States and Canada."

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