Frito-Lay breaks Guinness World Record for Facebook ‘likes’
PLANO, Texas — Frito-Lay fans really "like" the brand.
The PepsiCo division said that its growing Facebook fan base has helped it garner the Guinness World Record title for "Most Fans on Facebook in 24 Hours," with nearly 1.6 million "likes" in one day, which occurred April 11.
To celebrate this achievement, Frito-Lay is giving away a coupon for a free bag of chips on its Facebook page to the first 24,000 consumers that "like" Frito-Lay, starting on April 29 at 2 p.m. Central Standard Time.
"When we set out to share the latest news around our product portfolio and the culinary inspiration behind our newest products made with all-natural ingredients, we wanted to do it in a way that truly engaged our fans in the story," said Ram Krishnan, senior director of marketing at Frito-Lay. "Our fans responded in the biggest way possible — by setting a Guinness World Record for their engagement with us. It’s a remarkable achievement, and we’re excited to thank the fans who made it possible."
Beanfields introduces new tortilla chips
LOS ANGELES — Beanfields has introduced a new line of corn- and gluten-free tortilla chips.
Beanfields’ bean and rice chips are made with black beans, navy beans and long-grain rice. The company said the line includes four flavors: naturally unsalted, sea salt, sea salt and pepper, and pico de gallo.
A 6-oz. bag of Beanfields chips retails from $2.99 to $3.99.
Don Francisco’s Coffee introduces limited-edition coffee to benefit MS campaign
LOS ANGELES — Don Francisco’s Coffee announced an exclusive and limited-edition coffee created for the Nancy Davis Foundation for Multiple Sclerosis.
The 10-oz. Don Francisco’s Blend to Erase MS ground coffee bags were created for the "Orange You Happy to Erase MS" awareness campaign and feature the Orange You Happy to Erase MS logo. The bold roast features a hint of smoky, caramel and dark chocolate flavors and retails for $7.99.
To coincide with MS awareness month celebrated in May, Don Francisco’s Coffee will donate 20% of gross sales of the limited-edition coffee to the Nancy Davis Foundation beginning this week through the end of May.
"Don Francisco’s Coffee is proud to once again partner with the Nancy Davis Foundation in support of the ‘Orange You Happy to Erase MS’ campaign and for the first time be able to create a product that gives back," said Leonor Gavina-Valls, VP marketing for F. Gavina & Sons, the maker of Don Francisco’s Coffee. "Nancy’s tireless efforts are making a difference in the lives of many people, not only in Los Angeles but [also] around the nation; and at Don Francisco’s Coffee, we are ecstatic to do our part."