Fresh Harvest expands product reach in Oregon Walgreens stores
NEW YORK Fresh Harvest once again is expanding distribution of its Wings of Nature snack bars throughout Walgreens locations in Oregon.
The developer and marketer of natural and organic products said Tuesday that while its line currently is available in approximately 100 Walgreens stores throughout the state, the distribution now will reach all Walgreens stores in Oregon.
“Our continued expansion in Walgreens shows that our marketing plans and growth strategy are working. We are actively working with our distributor in the Northwest to further increase our retail locations and distribution points,” stated Michael Friedman, Fresh Harvest’s CEO. “We believe that this will have a positive impact on our revenues going forward and will strengthen our brand awareness.”
Pampers says ‘Welcome to Parenthood’ with new Web series
CINCINNATI Pampers has launched a new Web series that chronicles three couples’ journeys through new parenting.
“Welcome to Parenthood” now is airing at Pampers.com and the Pampers Facebook fan page. The series is being co-presented by Abbott, the maker of infant formula Similac and baby food brand Beech Nut. The 14-episode new parenting series follows three sets of parents, all raising children at different ages and stages of development, as they experience the challenges, fears, excitement and joys that come with holding the title of Mom and Dad.
“At Pampers, we know that being a parent is truly the best job in the entire world,” said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. “The ‘Welcome to Parenthood’ series is an authentic look at the pride and excitement that moms and dads experience every day, as well as the challenges and fears that go along with being a parent. We hope that viewers will be able to share their parenting experiences with one another and partake in the joys of parenthood together.”
‘Simple’ foods gain momentum, Innova Market Insights finds
CHICAGO Post-recession consumers are seeking simple foods with natural ingredients, according to new data by Innova Market Insights.
The market research firm found that the amount of products that use words that represent “back-to-basic” have increased. Innova Market Insights tracked 987 new products using the words “simple,” “simplest” or “simplicity” in 2009, compared with 467 in 2008.
Use of the words “pure,” “purity” or “purely” grew from 3,013 in 2008 to 5,705 in 2009.
The researcher tracked 2,137 new U.S. products marketed as “natural” or “preservative free” in the first four months of 2010, up slightly from the 2,052 products tracked in the corresponding period in 2009, and dramatically up from the 1,155 recorded in the January to April 2008 period.
Products boasting such claims may be increasing because more consumers are seeking alternatives that take the guesswork out of reading nutrition labels, Innova Market Insights suggested.
“The simplicity trend creates a new challenge for the ingredients industry, as manufacturers look to shorten the length of ingredient labels,” noted Lu Ann Williams, head of research at Innova Market Insights.