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Fresh Harvest expands line in Walgreens

BY Allison Cerra

NEW YORK Fresh Harvest, a developer and marketer of natural and organic products, is continuing to expand in Walgreens with its Wings of Nature snack bars in the Philadelphia region, the company announced.

Fresh Harvest said that its natural and organic products will be available in approximately 90 stores, with placement slated to be up front at the checkout beginning this month.

“This is a great opportunity to expand throughout Walgreens and to increase our retail locations as well as our distribution area,” stated Michael Friedman, Fresh Harvest’s CEO. “We are actively working toward a marketing program targeted to customers to increase our overall sales and distribution. We are extremely focused on building loyal customers as we continue to demonstrate that our strategy is working while building long-term value for our shareholders.”

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Breyers launches new YoCrunch fruit parfait

BY Allison Cerra

BOULDER, Colo. Breyers is expanding its YoCrunch brand with a new delectable offering.

New YoCrunch fruit parfait provides consumers with a layered fruit, yogurt and granola parfait at just 120 calories per serving. It is available in three classic fruit flavors — strawberry, blueberry and peach — at a suggested retail price of $2.89 for each four-pack container.

“We are thrilled to introduce another innovation in the yogurt category with the arrival of YoCrunch fruit parfait,” said Jim Nolan, Breyers CEO. “McDonald’s, Panera Bread and others have popularized these healthy and great-tasting products, and now the YoCrunch brand is making it possible for the consumer to enjoy this nutritious trend in the convenience of their home.”

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Unilever states sustainability goals for paper packaging

BY Allison Cerra

NEW YORK Unilever is committing to its environmental sustainability by sourcing 75% of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100% by 2020.

Marc Engel, Unilever’s chief procurement officer, said: “As a leading consumer goods company, we buy considerable quantities of paper and board for packaging to ensure our products are protected and transported safely. As such it is important that we promote sustainable forestry practices and help combat deforestation and climate change through the responsible sourcing of these materials.”

Unilever is a founding member of the Sustainable Packaging Coalition, which has over 160 members, including packaging users, producers and retailers.

Click here to view the full report.

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