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Fresh & Easy touts more GreenChill stores than any other retailer

BY Allison Cerra

EL SEGUNDO, Calif. — Supermarket retailer Fresh & Easy has added four more GreenChill-certified stores this year, a distinction developed by the Environmental Protection Agency’s GreenChill Partnership.

The company, which has stores in California, Arizona and Nevada, now has the most GreenChill-certified stores than any other retailer in the nation. Fresh & Easy opened its first GreenChill store in September 2010.

"We’ve worked hard to be thoughtful on the impact we have on the environment, and we’re excited to continue to innovate in this area," said Fresh & Easy CEO Tim Mason. "On average, our stores use 30% less energy than a typical supermarket, which not only helps the environment but also keeps our prices low so our customers can continue to save money."

EPA’s GreenChill Partnership works with food retailers to reduce refrigerant emissions and decrease their impact on the ozone layer and climate change.

"The fact that Fresh & Easy has received the most GreenChill awards for its stores in the nation speaks volumes for the company’s environmental commitment," said Keilly Witman, EPA’s GreenChill Partnership manager. "We’re happy to continue working with Fresh & Easy on bringing even more of its stores into the GreenChill program."

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Kroger extends partnership with USO

BY Michael Johnsen

CINCINNATI — Kroger said it is kicking off a year-long initiative to raise funds for armed forces members in partnership with the USO, the leading organization for morale-boosting programs and services for American troops and their families.

Kroger said the campaign will include in-store and online promotions and a text-to-give campaign that encourages Kroger customers to text "USO" to 27722 during the race to donate $10 to USO programs.

The campaign launch is in line with the retailer’s Daytona 500 celebration, which will be held Sunday. In addition, Kroger will present a $400,000 donation to the USO on Sunday, a set of funds that were collected in 2010 from customers and associates at nearly 1,300 Kroger-operated supermarkets nationwide.

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Bounty supports clean classrooms with ‘We Love Our School’ week

BY DSN STAFF

CINCINNATI — Procter & Gamble’s Bounty brand has partnered with PTO Today, an organization focused on filling unmet school needs through parent-teaching partnerships to promote clean, creative learning environments nationwide.

The "We Love Our School" week, which kicked off Monday, offers participating schools a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms. The cleaning program is helping to mobilize volunteers in 1,000 schools and 2,500 classrooms nationwide.

The program is an extension of P&G’s Make a Clean Difference campaign, which launched last year, and stemmed from a recent survey released by Bounty, which found that among 1,000 teachers polled, nearly all (94%) believed that students learn better in clean classrooms, and almost half of respondents (51%) said they avoid certain in-class projects or activities because they dread the clean-up.

"The clean learning environments provided through Bounty’s ‘We Love Our School’ Week program are needed now more than ever," said Dave Lee, Procter & Gamble North American Bounty delivery brand manager. "It’s surprising to learn that more than half of teachers surveyed acknowledged that the need to clean their classroom interferes with teaching. Through this program, we aim to help provide clean learning environments that allow students to learn uninhibited by messes."

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