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Fresh & Easy gets nod for exclusive wines

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy took home 39 medals for its exclusive wines from the 72nd Annual Los Angeles International Wine & Spirits Competition.

The supermarket retailer said that its California wine range, including its I Heart CA and WineWrights lines, earned several medals. Fresh & Easy’s California wines, which retail from $3.99 to $19.99, are sourced from some of the state’s premium wine growing regions, including Napa Valley, Sonoma, Monterey and Santa Barbara.

The wines were among nearly 3,200 entries, which were tasted by a 64-member panel comprised of international judges, Fresh & Easy said.

"Having strong partnerships with local wineries helps us create high-quality, award-winning wines that can be offered at incredible prices," said Richard Wherry, category manager of wine and beer for Fresh & Easy. "We’re happy these partnerships have led to deliciously affordable wines, popular with both customers and professional judges."

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Changing Channels — Fridge-to-Go, Original Singing Bird Clock, Smartdog Jerky and more

BY Alaric DeArment

I’m with cocoa
Crio Brü offers a new take on hot chocolate, made with real cocoa beans, with all the health properties thereof, and brewed just like coffee.
Price: $11.97
CrioBru.com

Consideration for odors
Poo-Pourri sells a line of toilet bowl deodorizers for goers on the go that neutralizes unpleasant smells with a mix of infused herbs.
Price: $9.95 – $16.95
PooPourri.com

The ‘cool’ factor
DistribUSA has launched Fridge-to-Go, a line of totes that provides up to 16 hours of cooling, but without ice packs or electricity.
Price: $18 – $55
MyFridgeToGo.com


What’s the scoop?
iScoopy Pal is a cardboard contraption designed for picking up dog poop, available in sizes for German shepherds and chihuahuas in 30-day supplies.
Price: $16 – $20
iScoopy.com

Baby type
Babies start learning from the moment they’re born, so why not prepare them for the modern world with VTech’s toy version of the ubiquitous laptop?
Price: $15.99
VTechKids.com


Welcome to the birdhouse
Spring and summer mean bird watching, but the Original Singing Bird Clock offers the pleasure of listening to a different songbird every hour.
Price: $14.95 (small), $24.95 (large)
MarkFeldstein.com

Hot diggity-dog
Ladbird & Friends has a line of flavored hot sauces named for the owners’ four-legged friends. The company donates 5% of the profits to the ASPCA.
Price: $5.50 – $5.99
LadyBirdAndFriends.com

 

Drink wittily
CoolCups and Stuff! sells a wide variety of cups, tea towels, napkins and other items printed with funny jokes and quips.
Price: Wholesale prices are $1.50 and up, depending on the item
CoolCupsAndStuff.com

¡Muy picante!
DuneCraft sells a variety of growing kits, includign this one, which provides everything needed to grow more than two dozen hot pepper plants.
Price: $24.99
DuneCraft.com


Jerking the chain
Like humans, dogs are at risk of weight problems and diabetes. But Smartdog Jerky offers all-natural and healthy treats.
Price: $10.99 – $20.99
SmartdogJerky.com

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Nielsen, MyWebGrocer enter alliance to measure online supermarket sales

BY Allison Cerra

ORLANDO, Fla. — Nielsen has teamed up with a provider of digital grocery tools and a grocery media network to offer consumer packaged goods companies a view into consumers’ online supermarket purchases.

As part of its partnership with MyWebGrocer to measure U.S. online supermarket sales, Nielsen said that it has acquired a license to MyWebGrocer’s e-commerce sales information, aggregated from 60 U.S. supermarket retailers. Through this license, Nielsen will utilize its Online Basket View provide regular insights on online supermarket shopping sales, including online shopping basket purchases, for its retail clients included in the MyWebGrocer network.

Nielsen Online Basket View insights are slated to be available to CPG manufacturers in third quarter 2011, Nielsen said, noting that it plans to measure approximately 30% of all online U.S. supermarket sales. Currently, no aggregate reporting of actual online supermarket sales data is available in the industry, the company said.

"We’re making it possible — for the first time — for CPG companies to understand online shoppers with the same rigor we apply to offline shopping analytics," Nielsen strategic initiatives president John Burbank said. "We can share our insights into what decisions and purchases shoppers are making online, where and when."

Added MyWebGrocer chief strategy officer Alec Newcomb, "Online and offline, consumer shopping behaviors are converging. At MyWebGrocer, we connect shoppers to retailers and brands, and Nielsen’s expertise in what consumers watch and buy makes it a natural organization for us to work with so we can help CPG companies understand their impact in the digital shopping channel."

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