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Fresh & Easy expands gluten-free offerings

BY Allison Cerra

EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy said that it is augmenting its gluten-free products range and will highlight the new offerings in stores through additional displays.

The company said it has added 15 to 30 new gluten-free items to its stores. Fresh & Easy currently boasts more than 500 products that do not contain naturally occurring gluten ingredients.

“We’re excited to give our customers what they’ve been asking for by expanding our range of gluten-free products and making them easier to find in our stores,” said Denise Webster, food scientist at Fresh & Easy. “Whether people are suffering from celiac disease or just want to cut gluten out of their diet, Fresh & Easy is a place where they can get great-tasting, affordable food made without gluten-containing ingredients.”

Last year, the retailer introduced more gluten-free items, created a labeling system for the products and added a list of all gluten-free products on its website, Freshandeasy.com/glutenfree.

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Caribbean Passion flavor joins Jamba at-home smoothies line

BY Allison Cerra

PHOENIX — Inventure Foods is expanding its licensed line of Jamba Juice at-home offerings with a fourth flavor.

Caribbean Passion joins the roster of Jamba all-natural smoothies kits that will hit store shelves next month. Jamba’s Caribbean Passion smoothie kits, which include real frozen strawberries, peaches, mangoes and passion fruit flavor, will retail for $2.99 to $3.49 per package.

The flavor joins Razzmatazz, Mango-a-go-go and Strawberries Wild smoothie varieties.

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Idaho potatoes declared heart-healthy food by American Heart Association

BY Allison Cerra

EAGLE, Idaho — The American Heart Association announced that fresh Idaho potatoes meet its criteria for saturated fat and cholesterol.

One medium Idaho potato (5.3 oz.) contains 110 calories and does not contain fat or cholesterol, according to the Idaho Potato Commission.

"For years, the IPC has been working hard to communicate to consumers that Idaho potatoes are an important part of a healthy, nutritious diet," IPC president and CEO Frank Muir. "We’re proud that the American Heart Association, a revered and incredibly important health organization, agrees with us. The heart-check mark is the perfect complement to our ‘Grown in Idaho seal,’ a guarantee to shoppers that they are buying high-quality potatoes."

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