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Fresh & Easy caters to gluten-intolerant customers with new products, mobile-accessible list

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy announced that it has doubled its gluten-free product range, the supermarket chain announced Wednesday.

To help customers find these gluten-free items — including cereals, oatmeal, baking mixes, grab-and-go snacks, pretzels, cookies, crackers, soups, pastas and condiments — Fresh & Easy has added a QR code to in-store signage so that customers may view a mobile-friendly version of the chain’s gluten-free products list once the code is scanned on their mobile device. In addition, Fresh & Easy maintains a "Gluten-Aware Product List" on its website.

"As more and more shoppers seek out gluten-free options, we are happy to expand our offering and become more of a destination for gluten-free items," Fresh & Easy CEO Tim Mason said. "We understand it can be a challenge to locate gluten-free products, so we’ve created an easy, one-stop shopping experience for our customers."

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Pampers Cruisers with 3-Way Fit feature ‘Sesame Street’ characters

BY Allison Cerra

CINCINNATI — Pampers has introduced an improved line of Pampers Cruisers with 3-Way Fit that feature characters from "Sesame Street."

Pampers Cruisers with 3-Way Fit diapers now feature a softer, quilted back-sheet similar to the brand’s Swaddlers diapers, a 20% longer absorbent area, as well as new "Sesame Street" designs. For the first time, Pampers will feature Oscar the Grouch on its diapers.

“Pampers prides itself on being at the forefront of comfort and performance which is why we’re excited to introduce newly improved Pampers Cruisers with 3-Way Fit diapers,” Pampers marketing director John Brase said. “Giving babies the freedom to play their way is not only important to their growth and development, but it’s also important to us! That’s why we continuously strive to make improvements to our products that parents (and babies) not only need, but ask for and delight in.”

Pampers Cruisers with 3-Way Fit are available in sizes 3 through 7 and can be purchased at mass, discount, baby specialty, grocery and eRetail stores nationwide.

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The Greek Gods introduces two new yogurt flavors in Canada

BY Allison Cerra

TORONTO — Canadians that are fans of Greek-style yogurt now have a larger variety to choose from.

Hain Celestial announced that The Greek Gods brand has introduced its honey vanilla and honey strawberry flavors of Greek-style yogurt in Canada. The yogurt brand also touts traditional plain organic and honey yogurt flavors.

The Greek Gods traditional Greek-style yogurt retails between $5.99 and $6.99 and is available at Loblaw’s and Whole Foods.

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