Fresh & Easy to carry Reed’s beverages
LOS ANGELES Fresh & Easy stores throughout California, Arizona and Nevada will begin carrying selected Reed’s and Virgil’s products in all of the chain’s 159 locations.
“Fresh & Easy is a true innovator, providing the highest quality, freshest food to neighborhoods in the Western United States with stores that are about a third of the size of the average U.S. supermarket,” stated Chris Reed, founder and CEO of Reed’s. “[Fresh & Easy’s] smaller size format and focus on quality and freshness makes this a perfect fit for Reed’s all-natural products. We are very excited to be working with them as they increase their footprint in the United States and position themselves to become one of the top supermarket retailers in the country.”
Dr Pepper Snapple Group signs agreements with Coca-Cola
PLANO, Texas Dr Pepper Snapple Group has entered licensing agreements with Coca-Cola, which are subject to Coca-Cola’s completed acquisition of Coca-Cola Enterprises’ North American bottling business.
Under new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the northeasten United States. where they currently are distributed by CCE. Coca-Cola also will continue to distribute Canada Dry, C’Plus and Schweppes in Canada. Additionally, in certain U.S. territories where it has a manufacturing and distribution footprint, DPSG will begin selling Squirt, Canada Dry, Schweppes and Cactus Cooler, which currently are sold by CCE.
The new agreements will have an initial term of 20 years, with 20-year renewal periods, and will require Coca-Cola to meet certain performance conditions. As part of these transactions, DPSG will receive a one-time cash payment of $715 million before taxes, fees and other related expenses.
“These agreements build a strong foundation for the continued growth of Dr Pepper and our leading flavor brands,” said Larry Young, president and CEO of DPS. “It solidifies Coke’s support of the Dr Pepper trademark, while enabling us to optimize our route-to-market by assuming distribution of several key brands. Additionally, we’re increasing our fountain presence, enabling millions of consumers to sample our brands each day — a great win for Dr Pepper.”
Juice ‘Maid’ nutritious
ATLANTA —To appeal to young, health-conscious consumers, Minute Maid has introduced Minute Maid Enhanced, a line of nutritious, chilled juices and juice drinks that combine juice with specific nutritional benefits. The 12-oz. single-serve bottles are shrink wrapped in vibrant colors for easy recognition on shelves, and retail for $1.59.
The line is available in three flavors. Minute Maid Enhanced pomegranate blueberry, a blend of five juices, is enhanced with 70 mg omega-3/DHA, choline, B12, vitamin C and vitamin E to help nourish the brain and body; Minute Maid Enhanced pomegranate lemonade contains vitamin C and vitamin E to help support a healthy immune system; and Minute Maid Enhanced strawberry kiwi combines yerba mate extract and real fruit juice to provide a natural energy boost.