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Fresh & Easy amplifies Eatwell line

BY Allison Cerra

EL SEGUNDO, Calif. — Addressing customers’ demand for affordable and nutritious meal options, Fresh & Easy is expanding its popular Eatwell line.

Building on the success of the Eatwell line, which launched last year, are such meal options as steak and spinach salad, spicy tomato chicken pasta and garlic alfredo salmon. The new meals range in price from $2.49 to $4.99.

Each Eatwell meal contains no more than 25% of the daily values for calories, fat, saturated fat and sodium (based upon a 2,000-calorie diet).

"Customers are always looking for more high-quality, nutritious foods that won’t break their budgets," said John Burry, Fresh & Easy’s chief commercial officer. "We’re trying to make it even easier for our customers to fulfill their New Year’s resolutions without compromising on taste or quality."

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Brisk brings back clay puppets with new campaign

BY Allison Cerra

PURCHASE, N.Y. — PepsiCo’s Brisk Iced Tea is getting animated.

The iced tea brand has launched clay puppet animation films with iconic celebrities. The first film featured actor Danny Trejo, star of action film "Machete." The second Web film, featuring rock star Ozzy Osbourne, will premiere Jan. 14.

The films build on Brisk’s clay animation spots that debuted in the ’90s.

“This time around, we’re bringing the brisk spirit into play by creating a more frenetic pace and packing as much into 30 seconds as possible. We’re keeping it Brisk,” said Mary Barnard, VP and general manager of the Pepsi Lipton Tea Partnership.

Both the Trejo and Osbourne films can be found on the Brisk Facebook page at Facebook.com/Brisk.

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Campbell’s kicks off AdDress Your Heart campaign

BY Allison Cerra

CAMDEN, N.J. — Campbell Soup is teaming up with the American Heart Association’s Go Red For Women movement to launch a new campaign that addresses heart disease among women.

The AdDress Your Heart campaign builds on Campbell’s commitment in the fight against heart disease among women. 

In line with the campaign, Campbell’s tapped actress and mom Monica Potter, star of NBC’s "Parenthood," and NFL mom Deborah Johnson, to address heart disease by telling their stories on video at CampbellsAdDressYourHeart.com. For every video viewed through March 31, Campbell’s will make a $1 donation to the American Heart Association’s Go Red For Women movement, up to $625,000.

“Heart disease is still the No. 1 killer of women, which is why we continue to support this important cause and provide great-tasting, heart-healthy products,” said Michael Barkley, Campbell’s VP of ready-to-serve soups. “What makes this year’s program so special is that we’re mobilizing moms, who are the heart of the family, to help make a difference for themselves and for others.”

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