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Fresh Dab gel more effective than flushable wipes, company says

BY Michael Johnsen

CANTON, Mass. — Launched in 2012, Fresh Dab recently touted its water-soluble gel as a solution for anal irritation, itching, odor and discomfort. Fresh Dab, a gel which is applied to toilet paper, may offer a more effective solution than flushable wipes, the company claimed.

Fresh Dab is a water soluble gel that is applied to toilet paper and then used in the same way as a wet wipe. Fresh Dab is made with herbal extracts, such as aloe and witch hazel, which have been used successfully to treat various skin conditions such as itching, irritation and inflammation, the company stated.
 
Fresh Dab is made in the USA and is available for sale on Amazon at a cost of $15.98 for two 8 oz. bottles.
 

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M&M’s launches laughter-driven social campaign

BY Ryan Chavis

Credit: M&M's Facebook page

HACKETTSTOWN, N.J. — M&M’s brand aims to raise both money and awareness for its Red Nose Day campaign by asking consumers to make someone else laugh.  Mars Chocolate North American announced that the colorful candy brand will kick off the new #MakeMLaugh campaign to support Red Nose Day as it debuts in the United States. The social campaign kicked off today at M&M’s World in New York today.
 
The brand said it hopes to make a $1 million donation to the Red Nose Day Fund, which supports nonprofit organizations that elevate children and young people out of poverty in the United States and abroad. M&M’s is jumpstarting the effort with a $750,000 donation and is asking consumers to make up the balance by using or engaging with #MakeMLaugh.  For every engagement from May 11 to May 21, the brand will donate $1 to the Red Nose Day Fund.
 
"The M&M'S® brand and our beloved colorful characters make the world laugh every day, so using our sense of humor to generate awareness and donations for the Red Nose Day Fund is a natural way for us to rally our enormous fan base around this great cause," said Lee Andrews, VP corporate affairs, Mars Chocolate North America. "Our goal is to raise tremendous awareness and support for Red Nose Day, and to demonstrate how fun fundraising can be."
 
The charity organization behind Red Nose Day is called Comic Relief, which was co-created in 1985 by Academy Award nominee and Emmy Award-winning writer-director Richard Curtis, whose films include “Love Actually,” “Four Weddings and a Funeral” and “Notting Hill.” 
 
"After a wonderful partnership with Mars in the U.K., it's brilliant to have the M&M'S Brand supporting the first Red Nose Day in the U.S.," said Amanda Horton-Mastin, innovation director, Comic Relief. "We hope that consumers will enjoy the comedy and fun that sit at the heart of both brands and will join in to help transform children's lives both in the U.S. and internationally."
 
The Red Nose Day campaign will conclude to a three-house fundraising event on NBC on Thursday, May 21. Notable stars such as Julia Roberts, Will Ferrell, Jodie Foster and Reese Witherspoon will be on hand to help raise money. 

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Mondelez launches ‘Now We’re Newtons’ content series

BY Ryan Chavis

DEERFIELD, Ill. — Mondelez International will give one of its brands an overhaul with the help of what it calls a “first-ever original content series.”  The company’s Fig Newtons brand will take center stage in the episodic comedy, titled “Now We’re Newtons,” which is set to debut on May 11. 
 
Fig Newtons saw its first large rebranding effort in 2012 as the company sought to make the brand more appealing to both existing consumers and younger audiences. The new series centers on the relationship between the old-fashioned figs and their flashier, fruitier counterparts. The characters ultimately join together to get consumers to fight hunger and participate in the A Lot of Fruit to Give campaign, which benefits hunger-relief organization Feeding America.
 
"At Mondelez International, we pride ourselves on being fearless marketers and setting ourselves apart," said Gary Osifchin, portfolio lead, Biscuits North America at Mondelez International. "Breaking through the clutter requires creation of engaging content that gives the viewer some value beyond just product information.  Now We're Newtons is a humorous vehicle to tell our product and social giving story in a visually compelling and lighthearted way poking fun at our brand to increase awareness about our partnership with Feeding America."
 
Consumers can go to YouTube.com/Newtons to watch the first three installments of the comedy. To learn more about the A Lot of Fruit to Give campaign and ways to donate, visit NewtonsGivesFruit.com.

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