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Freschetta introduces gourmet, single-slice pizza lines

BY Drug Store News Team

BLOOMINGTON, Minn. — Freschetta has introduced two products to its lineup of frozen pizza: Freschetta Simply…Inspired Pizzas and Freschetta By The Slice. 

"We know consumers’ tastes have evolved, and they are seeking more flavorful variations in their frozen pizza selections, which until now is a need that hasn’t been met," said Mary Brown, Freschetta’s senior director of marketing. "With Freschetta Simply…Inspired Pizzas, we are elevating the quality of frozen pizza with distinctive combinations of large-cut vegetables, flavorful sauces and delightful varieties of cheeses and meats to create new varieties unseen before in this category. And for when our consumer is time-strapped, Freschetta By The Slice provides the perfect solution when seeking one perfect slice of pizza in minutes."

According to the company, the Simply…Inspired collection goes beyond the traditional frozen pizza and incorporates such unique ingredients as roasted red peppers and shitake mushrooms. Freschetta said that it also utilized its latest packaging in its Simply…Inspired line. Each of the eight varieties is wrapped in new Fresch-Taste Seal packaging that the company claims uses 30% less packing by weight than a traditional pizza carton.

The Freschetta By The Slice product offers consumers the convenience of a single slice of pizza in minutes. According to the company, this single-slice variety is cut from a whole pizza, is made from the same ingredients found in all Freschetta pizzas and provides an oven-baked taste right out of the microwave.

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Report: U.S. to get taste of Kirin Free

BY Allison Cerra

TOKYO — Two years after launching a nonalcoholic beer in its native Japan, Kirin Brewery said it was taking the hit beverage for a test run in the United States.

The company reportedly will bring Kirin Free, a beverage that touts 0.00% alcohol, to select retailers in California, according to the Wall Street Journal.

Kirin currently sells its Kirin Ichiban and Kirin Light beers in the United States.

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Peeps launches new e-commerce site

BY DSN STAFF

NATIONAL HARBOR, Md. — Looking to reach marshmallow chick fans everywhere, Peeps has launched an online store where consumers can purchase its signature candies and merchandise.

At PeepsandCompany.com, shoppers can purchase hundreds of products made by Just Born, Peeps’ parent company, including Peeps, Hot Tamales and Peanut Chews.

"This new online store provides a fun way to connect our fans across the country to our unique retail brand, bringing them a one-of-a-kind online shopping experience," said John Kerr, Peeps and Co. director. "Consumers can now shop for themselves and their family and friends, purchasing unique merchandise from the favorite candy brands they love without geographical constraints."

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