BEAUTY CARE

Freeman reaches ‘sole’ with foot repair products

BY Antoinette Alexander

BEVERLY HILLS, Calif. — Freeman Beauty has introduced its new Freeman Bare Foot Repair collection, a range of solution-oriented products specially created to meet the female shoe fanatic’s needs.

The formulations combine active ingredients with natural botanicals and fragrances to tackle the most common female foot problems: pain, cracked heels, calluses and odor, the company stated.

The collection includes:

  • Repair for pain relief: A pain-relief blend, including camphor and menthol, that provides cooling relief from minor aches and muscle pains. The foot lotion also reduces inflammation and moisturizes to refresh feet;

  • Repair for cracked heels: A daily treatment, this product promises to repair damaged tissue and rebuilds skin’s protective layers to banish painful, dry, cracked heels;

  • Repair for callus softening: This foot lotion is formulated for callus softening and also reduces dry-skin buildup and hydrates to improve overall skin health; and

  • Repair deodorizing foot spray: This foot spray utilizes a combination of ingredients, including talc and neem oil, and won’t stain shoes or socks.

The new Freeman Bare Foot Repair products are priced at $5.99 each and now are hitting mass merchandise stores nationwide.

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P&G’s latest BrandSaver highlights contest winners, Future Friendly products

BY Allison Cerra

CINCINNATI — Procter & Gamble’s latest BrandSaver coupon booklet, which will be released next week, will feature entries from P&G Future Friendly’s Find Your Footprint student contest.

The contest, which was hosted in conjunction with National Geographic, demonstrated the importance of conserving natural resources, as well as simple steps consumers can take in their homes to improve their own environmental performance.

P&G Future Friendly products are included in the April BrandSaver booklet, including Prilosec OTC, Cascade Complete Action Pacs and Ultra Tide For Cold Water.

"In addition to helping consumers stretch their dollars further, this BrandSaver includes Future Friendly products that help families make simple yet meaningful environmental decisions at the point of purchase," said Maurice Coffey, marketing director of P&G Future Friendly. "In honor of Earth Day, the booklet also showcases that some of the best ideas for leading a Future Friendly lifestyle can come from our children."

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L’Oréal USA teams up with Telemundo to launch network fan club

BY Antoinette Alexander

MIAMI — L’Oréal USA has partnered with Telemundo to launch Club de Noveleras, the network’s official fan club. This initiative marks the first-ever for both companies of its scope and scale.

"This integrated program transforms viewership into relationship while connecting L’Oréal USA’s brands — like L’Oréal Paris, Maybelline and Garnier — to target consumers in an experiential and unique way," stated Jacqueline Hernandez, COO of Telemundo.

Consumers will be able to join an online community where they can interact with each other and with their favorite telenovela stars, while also finding rich beauty content, including a brand new dedicated beauty blog.

According to Marc Speichert, chief marketing officer for L’Oréal USA, the beauty brand will "create the first Hispanic community that allows users to engage with their favorite telenova stars [and] connect with others about beauty while earning rewards and free gifts for participating."

Registration for the loyalty program is free, and membership provides subscribers with opportunities to earn points and later redeem them to win prizes, Telemundo brand premiums and various products across L’Oréal USA’s beauty portfolio. Telenova fans will be able to interact with other fans on such social media sites as Facebook and Twitter, see exclusive content and learn beauty tips from beauty blogger Johanna Torres, former editor-in-chief of Siempre Mujer.

In addition, the program will extend to local market communities via 10 Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, New York, Miami and Houston. During the events, fans can get up close and personal with Telemundo novela stars, as well as get hair and makeup touch-ups with the latest Maybelline and Garnier products and receive sample products.

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