BEAUTY CARE

Freeman adds three facial products to Feeling Beautiful line

BY Allison Cerra

NEW YORK — Freeman Beauty’s Feeling Beautiful line is expanding with three new products.

New to the collection are:

  • Feeling Beautiful kiwi and yogurt moisturizing facial cleanser. This creamy facial cleanser gently removes impurities and clears skin without drying it out. Kiwi fruit extract moisturizes and protects skin against free radicals, while the yogurt extract helps smooth skin to improve its overall texture;

  • Feeling Beautiful goji berry hydration facial mask, which refreshes and rebalances stressed, dehydrated skin. The mask is packed with antioxidants and natural ingredients that soothe and replenish moisture; and

  • Feeling Beautiful pink grapefruit exfoliating facial scrub. This exfoliating scrub gently resurfaces skin with nonabrasive microbeads. It sloughs away dead cells and promotes healthy cell renewal for a deep and radiant complexion.

Each product retails for $3.99, the company said.

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Rihanna teams up with Nivea for brand’s 100th anniversary celebration

BY Antoinette Alexander

HAMBURG, Germany — Beiersdorf is celebrating Nivea’s 100th year and, as part of the celebration, is launching its biggest digital campaign to date. The brand has tapped music icon Rihanna to help serve as the voice of the festivities.

Starting in May, Nivea will be kicking off a variety of multimarket digital and on-site activations, including its sponsorship of Rihanna’s upcoming LOUD tour in the United States and Europe.

"Over the past 100 years, Nivea has been an iconic skin care brand across the world. Rihanna is a music icon, and her digital footprint will help us bring our anniversary celebration to consumers, wherever they are," stated Markus Pinger, member of the board responsible for brands.

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Crest 3D White line expands with two new products

BY Antoinette Alexander

CINNCINNATI — Procter & Gamble officially announced the launch of its new Crest 3D White 2-hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste, which are the latest additions to the Crest 3D White collection.

To promote the launch, Crest 3D has teamed up with actress Amanda Peet. Crest also is donating up to 50 smile surgeries to Operation Smile, an international children’s medical charity.

The Crest 3D’s Crest 3D White 2-hour Express Whitestrips ($54.99 for four treatments) contain a thicker ingredient layer to provide more whitening ingredient, which whitens for two hours, according to P&G. The advancements in the Whitestrip structure make it the best-fitting Whitestrip as it has optimized notches that wrap and conform to teeth for improved wear and comfort.

The new Crest 3D White Advanced Vivid Enamel Renewal toothpaste ($4.25) promises to remove up to 90% of surface stains in 14 days.

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