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Fred Smagorinsky named Marcal’s CEO

BY Allison Cerra

ELMWOOD PARK, N.J. Household paper goods manufacturer Marcal has appointed a new CEO.

Fred Smagorinsky joins Marcal from Schofield Stone, a privately held quarrier, fabricator, wholesaler and retailer of natural stone products, where he served as CEO. Smagorinsky also served as an executive at Sealed Air Corp., a global food and specialty packaging leader. "I’m joining a talented team at an exciting time, with consumer awareness of recycled paper goods and their environmental benefits growing rapidly," Smagorinsky said.

Marcal’s products are made with 100% premium recycled paper.

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A ‘Giant’ becomes the face of New Leaf

BY Allison Cerra

OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company’s first celebrity endorsement.

Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.

“I have been a life-long fan of iced tea. When I go out to dinner, or I am just hanging around the house, it’s my go-to beverage. When I tried New Leaf iced tea last year, I was hooked immediately. Recently, I had the opportunity to try their line of lemonades and am now a big fan of them as well. I am feel humbled and excited to endorse a product that I not only believe in, but use in my daily life,” Smith said.

New Leaf Brands are available in 11 unique tea flavors sweetened with 100% organic cane sugar, four lemonades made with 6% to 10% real fruit juice and sweetened with 100% organic cane sugar, and two diet iced teas sweetened with Splenda.

“Steve Smith is exactly the type of athlete we want endorsing New Leaf. He excels on the field and is relatable off the field,” said New Leaf CEO Eric Skae.

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Coca-Cola’s Fuze, Gold Peak brands get new flavors

BY Allison Cerra

ATLANTA Coca-Cola is beefing up its noncarbonated beverage portfolio with four new varieties of Fuze and Gold Peak teas.

According to published reports, Fuze raspberry and unsweetened green tea should be available by December, with green tea and tropical versions of Gold Peak available early next year.

 

"As the fresh-brewed tea market continues to grow, [restaurant] operators are seeking new options to satisfy health-conscious customers with a variety of taste preferences," said Scott Young, Coca-Cola’s SVP food service strategy and marketing, was quoted as saying.

 

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