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Fred Smagorinsky named Marcal’s CEO

BY Allison Cerra

ELMWOOD PARK, N.J. Household paper goods manufacturer Marcal has appointed a new CEO.

Fred Smagorinsky joins Marcal from Schofield Stone, a privately held quarrier, fabricator, wholesaler and retailer of natural stone products, where he served as CEO. Smagorinsky also served as an executive at Sealed Air Corp., a global food and specialty packaging leader. "I’m joining a talented team at an exciting time, with consumer awareness of recycled paper goods and their environmental benefits growing rapidly," Smagorinsky said.

Marcal’s products are made with 100% premium recycled paper.

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A ‘Giant’ becomes the face of New Leaf

BY Allison Cerra

OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company’s first celebrity endorsement.

Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.

“I have been a life-long fan of iced tea. When I go out to dinner, or I am just hanging around the house, it’s my go-to beverage. When I tried New Leaf iced tea last year, I was hooked immediately. Recently, I had the opportunity to try their line of lemonades and am now a big fan of them as well. I am feel humbled and excited to endorse a product that I not only believe in, but use in my daily life,” Smith said.

New Leaf Brands are available in 11 unique tea flavors sweetened with 100% organic cane sugar, four lemonades made with 6% to 10% real fruit juice and sweetened with 100% organic cane sugar, and two diet iced teas sweetened with Splenda.

“Steve Smith is exactly the type of athlete we want endorsing New Leaf. He excels on the field and is relatable off the field,” said New Leaf CEO Eric Skae.

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PepsiCo, GNC join forces for Phenom

BY Allison Cerra

PURCHASE, N.Y., and PITTSBURGH One of the world’s largest food and beverage businesses is teaming up with a specialty retailer of nutritional products to develop and sell fortified coconut water products.

PepsiCo and GNC said its Phenom brand will launch during second quarter 2011 and exclusively will be sold at GNC stores and GNC.com. The companies added that the line will address the growing demands of health-conscious consumers for natural products that help them with their daily regimen.

 

“This is the first time GNC has joined forces with a leader in the food and beverage industry to introduce a new line of products, and we are delighted to have PepsiCo as our partner,” said Joe Fortunato, CEO of GNC. “Coconut water has been recognized as one of the fastest-growing categories in the beverage industry, and we believe this joint venture represents an exciting opportunity to launch a fortified and differentiated line of coconut water products. We believe the combination of PepsiCo’s strong capabilities in the global consumer beverage market with GNC’s vitamin and mineral capabilities will uniquely position the Phenom brand of coconut water in the health-and-wellness market.”

 

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