BEAUTY CARE

Fragrance sets remain popular for holiday season

BY Antoinette Alexander

NEW YORK — Fragrance gift sets are no doubt a popular choice during the holiday season, and manufacturers hope that this year is no exception.

Over the course of the entire year, 40% of individual fragrance sales take place during the holidays, while 80% of fragrance gift set sales occur during the holiday season, according to stats from the SymphonyIRI Group database cited by Coty.

What makes scent such a powerful sense? Well, it’s the first of the five senses to develop, and the only one that is fully mature at birth. The average human is able to recognize approximately 10,000 different odors, and scents have been shown to have a significant effect on one’s mood, Coty noted.

Coty is currently promoting for the holiday several fragrance gift sets, including its Beyoncé Pulse two-piece gift set, Closer by Halle Berry two-piece gift set and Celine Dion four-piece coffret.

Furthermore, the NPD Group reported that within prestige department stores, fragrance sets continue to be the go-to gift set for the holiday season, and represent 34% of total prestige fragrance sales annually. While men’s and women’s fragrance gift sets both posted healthy growth, the category was strongly driven by men’s fragrance gift sets (i.e., up 14%), double the dollar growth of women’s (i.e., up 7%) during year-to-date 2012.

 

The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.

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BEAUTY CARE

Asian, Pacific Islander shoppers seek pricier products

BY Antoinette Alexander

When buying personal care products, those items that have a higher price tag are likely to be perceived by Asian or Pacific Islanders as being more effective compared with less expensive items, according to market research firm Mintel.

According to Mintel’s report, “The Personal Care Consumer,” published in September, this consumer group is more likely to report that higher-priced beauty and personal care products work better than less expensive ones when compared with individuals of other ethnicities — almost double the level of agreement from white respondents. They also are highly likely to agree that branded products are better quality compared with private label.

Mintel’s research also found that Asian or Pacific Islander shoppers are more likely to splurge on themselves when it comes to buying beauty and personal care products. Furthermore, this group is more likely to be influenced by recommendations from family and friends (66%) as well as recommendations from professionals (53%) and magazines (43%).

“It appears this group is interested in getting advice from other sources and [that] using messaging that cites recommendations from different groups in ads may be effective. As a group willing to pay more for quality, likely to splurge on themselves on beauty and personal care products, and interested in recommendations, Asians and Pacific Islanders prove themselves to be highly invested in this category and an important target market for brands,” Mintel stated in the research report.

To effectively reach this consumer group, researchers suggest that brands consider finding ways to connect friends and families by offering promotions in which individuals can get a discount when they buy a product for a friend or family member.

 

The article above is part of the DSN Category Review Series. For the complete Ethnic Beauty Buy-In Report, including extensive charts, data and more analysis, click here.

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Hispanic women boost BB cream sales

BY Antoinette Alexander

When it comes to makeup, Hispanic women represent a significant opportunity, and targeting this demographic could help bolster penetration rates of such products as BB creams, according to market research firm Mintel.

“BB cream can help to soothe and smooth the face, and as such, the product is a natural fit for the demographic. Furthermore, manufacturers and marketers of other types of face makeup should consider targeting Latinas with the message of a product’s superior ability to cover skin imperfections,” Mintel stated in its “Color Cosmetics” report published earlier this year.

Why? Well, Hispanics can be prone to such inflammatory conditions as acne and eczema, which can leave dark marks on the skin; and when surveyed, female Hispanic respondents indicated that they are more likely to use makeup to cover blemishes. The product qualities that are most important to Hispanic women: noncomedogenic, moisturizing ingredients and long-lasting formulation. These beauty mavens also are more likely than average to report being influenced by ecologically friendly, organic and mineral-based products, as well as those where the manufacturer gives a portion of the sales or profits to a charity or cause, 
Mintel stated.

When targeting Hispanic beauty shoppers, Mintel’s research suggested that — given the fact that the population of young Hispanics is expected to show particularly strong growth, with growth coming more from birthrates than immigration — Spanish-language ads will likely have less of an impact than such efforts as virtual mirrors, social media, beauty blogs, community forums and beauty box samples.

“For example, a Hispanic-focused beauty box could feature an assortment of products that are particularly appealing to this demographic, such as lip gloss, eyeliner and BB cream, as well as those that are ecologically friendly, organic and mineral-based,” the research stated.

 

The article above is part of the DSN Category Review Series. For the complete Ethnic Beauty Buy-In Report, including extensive charts, data and more analysis, click here.

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